“Consumer
Attitudes and Online Retail Development in Russia” is the result of
Canadean’s extensive market research covering the online retail industry in
Russia. It provides the magnitude, growth, share, and dynamics of the online
retail market in Russia. As such, it is an essential tool for companies active
across Russia’s online retail value chain and for new companies considering
entry into the Russian online retail market. It provides data for historic and
forecast online retail sales, and also includes the business environment and
country risk related to the Russian online retail environment.
By
examining best practice from leading national large-scale online retailers (but
specifically excluding the likes of Amazon, whose sites are well-known and vary
little by country), as well as reviewing innovative approaches from smaller
companies, the report provides insights and ideas about how best to approach
growing online sales for your business.
World Bank data shows that 70.0 million Russians used
the internet in 2011, a penetration rate of 49.3%. This followed particularly
high growth between 2009 and 2010, when the number of internet users jumped
from 41.5 million to 61.5 million. This growth was driven by rising penetration
outside of the core urban centers of Moscow and St. Petersburg, and a return to
strong economic growth following a recession.
Introduction
and Landscape
Why
was the report written?
Consumer Attitudes and Online
Retail Development in Russia is the result of Canadean’s extensive market
research covering the online retail industry in Russia. It provides the
magnitude, growth, share, and dynamics of the online retail market in Russia,
and is an essential tool for companies active across Russia’s online retail
value chain and for new companies considering entry into the Russian online
retail market. It provides data for historic and forecast online retail sales,
and also includes the business environment and country risk related to the
Russian online retail environment. By examining best practice from leading
national large-scale online retailers (but specifically excluding the likes of
Amazon, whose sites are well-known and vary little by country), as well as
reviewing innovative approaches from smaller companies, the report provides
insights and ideas about how best to approach growing online sales for your
business.
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@ http://www.rnrmarketresearch.com/contacts/discount?rname=70132
What
is the current market landscape and what is changing?
While the online shopping markets in Moscow and St.
Petersburg are strong, key to the future of online shopping attitudes and
behaviors in Russia are the developing cities of the country’s Southern and
Eastern regions, which have rapidly growing populations, whilst infrastructure
investment is bringing down the price of broadband connections.
What
are the key drivers behind recent market changes?
Population growth in urban areas, increasingly
affordable internet connections and growing computer literacy, will combine to
make Russia one of the most valuable e-commerce opportunities in the world;
however, security issues with online payments and the complex logistics of
delivering goods across such a vast country may stunt the growth of online
markets.
What
makes this report unique and essential to read?
Consumers have been reacting to the effects of the
global recession, including the following recovery period, on their
discretionary spending, and retail markets have been no exception. While the
country by country market changes have varied, nowhere has been left totally
untouched. This report quantitatively examines the components of change in the
market by looking at historic and future growth patterns, including how changes
in consumer behavior have affected the online retail sector for different
product categories.
Reasons to buy:
- Understand consumer behavior and the online trends in Russia.
- Understand which products will be the major winners and losers in the
coming years.
- Learn from best practice approaches outlined in the case studies of
leading online retailers.
- Improve market and strategic planning using highly granular,
forward-looking market data thanks to detailed category analysis, covering 25 products,
across eight product groups that include: Apparel, Accessories, Luggage and
Leather Goods, Books, News and Stationery, Electricals and Electronics, Food
and Grocery, Furniture and Floor Coverings, Home and Garden Products, Music,
Video and Entertainment Software, and Sports and Leisure Equipment.
- Improve market and strategic planning using highly granular,
forward-looking market data.
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