Thursday, February 21, 2013

Brazil and South Korea Consumer Electronics Market Report Q1 2013

Brazil Consumer Electronics Report Q1 2013

BMI projects Brazil consumer electronics spending will grow by about 11% in US dollar terms in 2013 to US$40.0bn. In 2013, sales of some consumer electronics devices are expected to slow due to currency weakness and high household indebtedness. However, growth areas will include smartphones, tablets and large-screen TV sets. The extension of the government’s Lei Do Bem programme to encourage local production of various products should boost the availability of affordable smartphones. Consumer electronics retailers reported solid growth in 2012 as shipments of notebooks and flat-screen TV sets surged and Smartphone sales reported strong growth. However, we expect the Brazilian consumer to feel the effects of high levels of household debt and there are signs that banks are becoming more wary about increasing lending..

Headline Expenditure Projections

Computer hardware sales: US$12.6bn in 2012 to US$13.2bn in 2013; +4% in US dollar terms. Our forecast has been downwardly revised down due to analyst modification, following low single-digit growth in H112, as businesses delayed investments due to economic uncertainty.

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South Korea Consumer Electronics Report Q1 2013

We project that South Korean consumer electronics spending will grow by about 3% in US dollar terms in 2013 to US$14.4bn, with a moderation in consumer demand expected. In future, maturity in many market segments means that growth will be driven to a large extent by product innovations such as smartphones and touch-screen handsets, as well as LED and 3D TV sets. The roll-out of digital TV broadcasting ahead of analogue switch-off in 2013 will help support sales of premium TV sets. Smartphones, tablets and internet-enabled TV sets were among the main growth areas in 2012, with OLED TV set technology a new competitive battleground for vendors. However, the market remains a challenging for many vendors, due to the dominance of domestic giants such as Samsung and LG.

Headline Expenditure Projections

Computer Hardware Sales: US$4.7bn in 2012 to US$4.7bn in 2013, +1% in US dollar terms. The forecast in US dollar terms has been upwardly revised, and growth areas will include demand for more mobile form factors such as tablets, as well as Microsoft’s Windows 8 operating system.

Inquire For Discount of South Korea Consumer Electronics Report Q1 2013 @ http://www.rnrmarketresearch.com/contacts/discount?rname=77129

For more details contact Mr. Priyank Tiwari: sales@rnrmarketresearch.com / +18883915441

Website: http://www.rnrmarketresearch.com/