Commercial generators, also referred to as gensets,
are used to supply full power, temporary power, supplemental power or emergency
back-up power to retail businesses, industrial manufacturers, construction
outfits, municipalities, telecommunication centers and institutional
operations. Generators may be relied on in times of power interruptions or
blackouts, although are also used on a regular basis – especially in regions
where power supplies may be inconsistent. The main types of commercial
generators include diesel and spark ignited varieties and are available with
capacities all the way up to more than two megawatts
In 2012, SBI Energy estimates the global market
value for commercial generators totaled approximately $8.61 billion, reflecting
slight growth from 2008. By 2023, the market is expected to see significantly
higher gains, with a handful of factors spurring growth in specific market
segments and regions.
Around the world, commercial generator markets are
benefiting as concerns over energy security escalate and prospective commercial
generator purchasers look for ways to operate more safely and efficiently. In
many regions, such as in India, China and other developing areas, regular power
outages may greatly hinder smooth business practices. Implementing generators
allows these entities to function throughout a power outage, thereby helping to
save on energy and operating costs.
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In the aftermath of natural disasters, those with
commercial generators will have a competitive edge over those that rely solely
on the grid. This was apparent after Hurricane Sandy hit the eastern U.S. coast
in October, 2012. Retail stores with generators were able to stay open,
continue selling products and reel in new customers, while other less-equipped
businesses were forced to close their doors.
There are a handful of setbacks to market growth,
some affecting only specific market segments. One of the most pertinent is new
and increased regulations surrounding the use of diesel generators. With all
the hype to go green and reduce GHG emissions, diesel-powered equipment often
receives a bad rap. It did not help matters when, in June 2012, the
International Agency for Research on Cancer, classified diesel engine exhaust
as “probably carcinogenic to humans.”
The Global Market for Commercial Generators contains
comprehensive historical data (2008-2012) and forecast data (2013-2023) for the
global commercial generator market, including the industry’s key sub-segments.
This report identifies significant trends and factors (such as new
technologies, the regulatory scene, employment opportunities and economic
drivers and challenges), which affect the size and direction of market growth
around the world. Profiles of more than 15 major – or particularly interesting
– companies involved in the industry are also included in this report.
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