The World
Economic Forum (WEF) ranked the Czech Republic 22nd in terms of tourism
competitiveness in its travel and tourism competitiveness Index for Europe in
2011. However the nation was ranked first in terms of the presence of large car
rental companies, 10th in terms of the quality of its transportation networks,
16th in terms of the volume of world heritage sites and 17th in terms of the
quality of its air transport infrastructure.
Domestic tourist flow on the rise
The total
number of domestic trips by Czech residents increased from 20.4 million in 2008
to 30.0 million in 2012, recording a CAGR of 10.09% during the review period.
Leisure was the leading motivation for Czech domestic tourists, accounting for
20.6 million trips, equivalent to a 68.7% share of total domestic trips taken
in 2012. Business accounted for 2.0 million trips, equivalent to a share of 6.6%.
The number of other personal domestic trips − which includes study, sport and
medical trips and pilgrimages − recorded a CAGR of 12.36% during the review
period. Moreover, the number of domestic overnight stays by Czech residents
stood at 109.1 million in 2012, an increase of 10.4% over 2011.
The
majority of tourists visiting the Czech Republic stay in hotels and motels,
while the remainder stay in unpaid accommodation, such as the houses of friends
and relatives. The country’s capital, Prague, remained the most popular
destination for both domestic and foreign tourists in 2012, while other regions
in the country are relatively unexplored.
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Czech Republic’s total tourism
output declined
The
country recorded a 1.6% increase in its direct tourism output in 2012,
following a decline during the previous three years. Overall, the nation’s
total tourism output declined at a CAGR of -3.41% during the review period.
Economic recovery in key source regions such as Europe and North America was
the primary reason for growth in 2012.
Inbound tourist expenditure impacted
by global economic conditions
The Czech
Republic recorded a total of 9.2 million inbound tourism trips in 2012, an
annual growth of 5.0%. Germany was the primary source country, accounting for
1.9 million inbound trips, followed by Russia with 834,225 trips. In 2012,
leisure trips accounted for 83.7% of international arrivals, with a total of
7.7 million tourists. Total inbound tourism expenditure recorded a CAGR of
-4.86% during the review period, to reach CZK111.9 billion (US$5.7 billion) in
2012. This decline was primarily attributable to a decrease in inbound tourist
traffic from key source nations due to the global financial crisis.
Recovery of outbound tourist
expenditure
Outbound
tourist expenditure increased by 3.5% in 2011 and 1.4% in 2012, as a result of
a period of global economic recovery. On average, an outbound tourist take
trips lasting around seven days, with leisure being the most common purpose for
travel, followed by visiting friends and relatives, and business.
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Table of Content
1 Executive Summary
2 Introduction
2.1 What is this Report About?
2.2 Definitions
2.3 Methodology
3 Market Overview
3.1 Macroeconomic Background
3.2 Economic Impact
3.3 Trends and Issues
3.3.1 Key trends
3.3.2 Barriers to tourism
3.3.3 Tourist attractions
3.4 Tourism SWOT
3.4.1 Strengths
3.4.2 Weaknesses
3.4.3 Opportunities
3.4.4 Threats
4 Tourism Economics in Czech Republic
4.1 Economics Analysis
4.1.1 Value of tourism
4.1.2 Tourism balance of payments
4.1.3 Growth drivers
4.2 Tourism Output
4.2.1 Tourism output - analysis
4.2.2 Tourism output data
4.3 Tourism Output per Employee
4.4 Tourism Employment
4.4.1 Tourism employment ? analysis
4.4.2 Tourism employment data
4.5 Tourism Employee Compensation
4.5.1 Tourism compensation - analysis
5 Domestic Tourism
5.1 Key Trends and Issues
5.1.1 Key trends
5.1.2 Barriers to tourism
5.1.3 Tourist attractions
5.2 Domestic Tourism Flows
5.2.1 Number of Trips and Overnight Stays
5.3 Domestic Tourism Expenditure
5.3.1 Total domestic tourist expenditure
5.3.2 Average expenditure per domestic tourist by category
5.4 Domestic Tourism Forecast
6 Tourism Flows - Inbound Tourism
6.1 Key Trends and Issues
6.1.1 Key trends
6.1.2 Barriers to inbound tourism
6.1.3 Tourist attractions
6.2 Inbound Tourism Flows
6.3 Inbound tourism Expenditure
6.3.1 Average international tourist expenditure by category
6.4 Inbound Tourism Forecast
7 Tourism Flows - Outbound Tourism
7.1 Key Trends and Issues
7.1.1 Key trends
7.1.2 Barriers to tourism
7.1.3 Tourist attractions
7.2 Outbound Tourism Flows
7.2.1 Average overseas expenditure per resident by category
7.3 Outbound Tourism Forecast
8 Tourism Board Profile
8.1 Tourism Board Name
8.2 Tourist Board Description
8.3 Target Market
9 Airport Profiles
9.1 Czech Airports
9.1.1 Overview
9.1.2 Operator profile
9.1.3 Routes
10 Airlines
10.1 Key Trends and Issues
10.1.1 Key trends
10.1.2 Market size and forecast
10.1.3 Growth drivers
10.2 Key Performance Indicators
10.2.1 Seats available
10.2.2 Seats sold by carrier type - business travel
10.2.3 Seats sold by carrier type - leisure travel
10.2.4 Load factor by carrier type
10.2.5 Passenger kilometers available by carrier type
10.2.6 Revenue-generating passenger kilometers by carrier type
10.2.7 Revenue per passenger by carrier type
10.2.8 Total revenue by carrier type
10.3 Competitive Landscape
10.3.1 Leading competitors
10.3.2 Key routes
10.3.3 Competitive strategy
10.4 Company Profile: Czech Airlines j.s.c
10.4.1 Czech Airlines j.s.c - company overview
10.4.2 Czech Airlines j.s.c - main services
10.4.3 Czech Airlines j.s.c - key competitors
10.4.4 Czech Airlines j.s.c - key employees
10.5 Company Profile: Low-cost Flights of Travel Service A.S.
10.5.1 Low-Cost Flights of Travel Service A.S. - company overview
10.5.2 Low-Cost Flights of Travel Service A.S. - main services and brand
10.5.3 Low-Cost Flights of Travel Service A.S. - key competitors
10.5.4 Low-Cost Flights of Travel Service A.S. - key employees
10.6 Company Profile: Silver Air
10.6.1 Silver Air - company overview
10.6.2 Silver Air - main services
10.6.3 Silver Air - key competitors
10.6.4 Silver Air - key employees
