Executives from the global food and beverage
industry expect to see increased levels of consolidation, with 53% of
respondents anticipating that there will be either a ‘significant increase’ or
an ‘increase’ in merger and acquisition activities in 2013. The anticipation of
M&A among global food and beverage industry respondents has increased by
seven percentage points as compared to the 2012 survey and has decreased by two
percentage points as compared to the 2011 survey. Respondents from food and
beverage manufacturing companies expect an increase in consolidation activity
due to industry specific reasons, such as the consolidation of food packaging
businesses, to make up for declining volumes, increasing cost pressures,
expansion in new markets, and increasing competition.
An
analysis of responses by food manufacturer companies reveals that ‘new product
development’, ‘machinery and equipment purchase’, and ‘IT infrastructure
development’ will record significant increases in capital expenditure in 2013.
In addition, global beverage manufacturer companies reveals that ‘new product
development’, ‘machinery and equipment purchase’, and ‘facility expansion’ will
register some increase in capital expenditure in 2013.
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Global
food manufacturer respondents consider Singapore, Taiwan and Hong Kong, the US
and Canada to offer the largest growth potential among developed markets in
2013–2014. Singapore’s economy is expected to strengthen considerably in 2013,
as a result of growth in the country’s transport engineering, food and
beverages and construction industries. Singapore’s Ministry of Trade and
Industry forecasts that the country’s annual GDP growth is projected to
increase by 1%–3% in 2013. In addition, respondents from the global beverage
manufacturer industry consider Singapore, Taiwan and Hong Kong, the US, and Australia
to offer the largest growth potential among developed markets in 2013–2014.
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Key
Market Issues
- Global food manufacturer respondents consider China, India and Brazil to offer the largest growth potential among emerging markets in 2013-2014.
- ‘Pressure on margins’, ‘customer price sensitivity’,
‘volatility and increase in input costs’, and ‘regulatory changes’ are the most
immediate business concerns.
- The projected average size of the global annual
marketing budget for supplier companies in the food and beverage industry in
2012 was US$3.5 million, but this rose to US$3.9 million in 2013.
- ‘Corporate and brand websites’ was highlighted as
a key investment area by 51% of supplier respondents, while 47% of respondents
projected a strong investment growth in ‘email and newsletters’.
- Overall, ‘competitor and market intelligence
research’, ‘customer intelligence and analytics’, and ‘CRM systems’ were
identified as the marketing and sales solutions that most respondents expected
to be invested in during 2013.
Key
Highlights
- An analysis of revenue growth expectations by
senior level respondents reveals that 52% are ‘more optimistic’ about their
company’s revenue growth in 2013.
- Survey results show that, 48% and 35% of supplier
respondents respectively project at least some increase in capital expenditure
on ‘new product development’ and ‘sustainable or green initiatives’ in 2013.
- Across the global food and beverage manufacturers’
industry, the top three expected key changes in business structure are addition
of ‘new products and services’, ‘improving operational efficiency’ and to
‘expand in emerging markets’.
- According to 35% and 20% of respective respondents
from global food and beverage manufacturer companies, headcounts in their
organizations in 2013 is expected to increase steadily by up to 2% of their
current workforce.
- US, Singapore, Taiwan and Hong Kong and South
Korea offer the highest growth potential among developed countries in
2013-2014.
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Table
of Content
1
Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Survey Respondents
1.4.1 Profile of buyer respondents
1.4.2 Profile of supplier respondents
2 Executive Summary
2.1 Overall 55% of respondents from the global food and beverage industry are more optimistic about revenue growth in 2013
2.2 Mergers and acquisitions in the global food and beverage industry expected to increase in 2013
2.3 China, India and Brazil are the most important emerging markets in the global food industry to offer growth in 2013
2.4 'Pressure on margins', 'customer price sensitivity', 'volatility and increase in input costs', and 'regulatory changes' remain leading concerns for the global food and beverage industry in 2013
2.5 Average annual marketing budget of suppliers is expected to increase
2.6 'Corporate and brand websites', 'email and newsletters', and 'online content sites and portals' are to dominate future investment
2.7 'Customer retention', 'brand building or awareness', and 'customer acquisition' dominate the key marketing aims of suppliers for 2013-2014
2.8 'Strategic and tactical consulting', 'low cost', and 'ability to customize and target ad delivery' are the three leading critical success factors for suppliers in 2013
3 Global Food and Beverage Industry Dynamics
3.1 Revenue Growth Projections in the Global Food and Beverage Industry
3.1.1 Revenue growth projections by buyers - food manufacturers
3.1.2 Revenue growth projections by buyers - beverage manufacturers
3.1.3 Revenue growth projections by suppliers
3.1.4 Revenue growth projections by region
3.1.5 Revenue growth projections by company turnover
3.1.6 Revenue growth projections by senior level respondents
3.2 Future Developments in Business Structure in the Global Food and Beverage Industry
3.2.1 Future developments in business structure by buyers - food manufacturers
3.2.2 Future developments in business structure by buyers - beverage manufacturers
3.2.3 Future developments in business structure by suppliers
3.2.4 Future developments in business structure by region
3.2.5 Future developments in business structure by company turnover
3.2.6 Future developments in business structure by senior level respondents
3.3 Merger and Acquisition Activity Projections in the Global Food and Beverage Industry
3.3.1 Merger and acquisition activity projections by buyers - food manufacturers
3.3.2 Merger and acquisition activity projections by buyers - beverage manufacturers
3.3.3 Merger and acquisition activity projections by suppliers
3.3.4 Merger and acquisition activity projections by region
3.3.5 Merger and acquisition activity projections by company turnover
3.4 Capital Expenditure Forecast - Global Food and Beverage Industry
3.4.1 Forecast of capital expenditure by buyers - food manufacturers
3.4.2 Forecast of capital expenditure by buyers - beverage manufacturers
3.4.3 Forecast of capital expenditure by suppliers
3.4.4 Forecast of capital expenditure by region
3.4.5 Forecast of capital expenditure by company turnover
4 Global Food and Beverage Industry Market Growth Outlook
4.1 Global Food and Beverage Industry - Demand in Emerging Markets
4.1.1 Demand in emerging markets by buyers - food manufacturers
4.1.2 Demand in emerging markets by buyers - beverage manufacturers
4.1.3 Demand in emerging markets by suppliers
4.1.4 Demand in emerging markets by region
4.1.5 Demand in emerging markets by company turnover
4.1.6 Important factors to target emerging markets
4.2 Global Food and Beverage Industry - Growth Expectations in Developed Markets
4.2.1 Growth expectations in developed markets by buyers - food manufacturers
4.2.2 Growth expectations in developed markets by buyers - beverage manufacturers
4.2.3 Growth expectations in developed markets by suppliers
4.2.4 Growth expectations in developed markets by region
4.2.5 Growth expectations in developed markets by company turnover
5 Threats and Opportunities for the Global Food and Beverage Industry
5.1 Global Food and Beverage Industry - Leading Business Concerns for 2013
5.1.1 Leading business concerns by company type - food manufacturers
5.1.2 Leading business concerns by company type - beverage manufacturers
5.1.3 Leading business concerns by suppliers
5.1.4 Leading business concerns in 2013 by region
5.1.5 Leading business concerns in 2013 by company turnover
5.2 Key Consumer Trends Projected to Shape the Food and Beverage industry in 2013
5.2.1 Key consumer trends for food and beverage industry by buyers - food manufacturers
5.2.2 Key consumer trends for food and beverage industry by buyers - beverage manufacturers
5.2.3 Key consumer trends for food and beverage industry by suppliers
5.2.4 Key consumer trends for food and beverage industry by region
5.2.5 Key consumer trends for food and beverage industry by company turnover
5.2.6 Leading strategies to combat volatility in input costs
5.3 Global Food and Beverage Industry - Key Supplier Actions to Secure Business
5.3.1 Actions to maintain and secure business-buyer respondents
5.3.2 Actions to maintain and secure buyer business by region
5.3.3 Actions to maintain and secure buyer business by company turnover
6 Food and Beverage Industry - Supplier Marketing Spend Activity
6.1 Annual Marketing Budgets - Global Food and Beverage Industry Suppliers
6.1.1 Annual marketing budgets by region
6.1.2 Annual marketing budgets by company turnover
6.2 Global Food and Beverage Industry - Planned Change in Marketing Expenditure
6.2.1 Planned change in marketing expenditure by region
6.2.2 Planned change in marketing expenditure by company turnover
6.3 Global Food and Beverage Industry - Future Investments in Marketing Channels
6.3.1 Future investment in media channel by region
6.3.2 Future investment in marketing channel by company turnover
6.4 Global Food and Beverage Industry - Suppliers' Future Investment in Marketing and Sales
6.4.1 Planned investment in marketing and sales technologies by region
6.4.2 Future investment in marketing and sales channel by company turnover
7 Global Food and Beverage Industry - Marketing and Sales Behaviors in 2013-2014
7.1 Global Food and Beverage Industry - Key Marketing Aims of Suppliers for 2013-2014
7.1.1 Key marketing aims by region
7.1.2 Key marketing aims by turnover
7.2 Global Food and Beverage Industry - Essential Amendments to Marketing Activities in 2013-2014
7.2.1 Amendments to marketing activities by company turnover
7.3 Critical Success Factors for Choosing a Marketing Agency
7.3.1 Critical success factors by company turnover
8 Appendix
8.1 Survey Results - Closed Questions
8.2 About Canadean
8.3 Disclaimer
1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Survey Respondents
1.4.1 Profile of buyer respondents
1.4.2 Profile of supplier respondents
2 Executive Summary
2.1 Overall 55% of respondents from the global food and beverage industry are more optimistic about revenue growth in 2013
2.2 Mergers and acquisitions in the global food and beverage industry expected to increase in 2013
2.3 China, India and Brazil are the most important emerging markets in the global food industry to offer growth in 2013
2.4 'Pressure on margins', 'customer price sensitivity', 'volatility and increase in input costs', and 'regulatory changes' remain leading concerns for the global food and beverage industry in 2013
2.5 Average annual marketing budget of suppliers is expected to increase
2.6 'Corporate and brand websites', 'email and newsletters', and 'online content sites and portals' are to dominate future investment
2.7 'Customer retention', 'brand building or awareness', and 'customer acquisition' dominate the key marketing aims of suppliers for 2013-2014
2.8 'Strategic and tactical consulting', 'low cost', and 'ability to customize and target ad delivery' are the three leading critical success factors for suppliers in 2013
3 Global Food and Beverage Industry Dynamics
3.1 Revenue Growth Projections in the Global Food and Beverage Industry
3.1.1 Revenue growth projections by buyers - food manufacturers
3.1.2 Revenue growth projections by buyers - beverage manufacturers
3.1.3 Revenue growth projections by suppliers
3.1.4 Revenue growth projections by region
3.1.5 Revenue growth projections by company turnover
3.1.6 Revenue growth projections by senior level respondents
3.2 Future Developments in Business Structure in the Global Food and Beverage Industry
3.2.1 Future developments in business structure by buyers - food manufacturers
3.2.2 Future developments in business structure by buyers - beverage manufacturers
3.2.3 Future developments in business structure by suppliers
3.2.4 Future developments in business structure by region
3.2.5 Future developments in business structure by company turnover
3.2.6 Future developments in business structure by senior level respondents
3.3 Merger and Acquisition Activity Projections in the Global Food and Beverage Industry
3.3.1 Merger and acquisition activity projections by buyers - food manufacturers
3.3.2 Merger and acquisition activity projections by buyers - beverage manufacturers
3.3.3 Merger and acquisition activity projections by suppliers
3.3.4 Merger and acquisition activity projections by region
3.3.5 Merger and acquisition activity projections by company turnover
3.4 Capital Expenditure Forecast - Global Food and Beverage Industry
3.4.1 Forecast of capital expenditure by buyers - food manufacturers
3.4.2 Forecast of capital expenditure by buyers - beverage manufacturers
3.4.3 Forecast of capital expenditure by suppliers
3.4.4 Forecast of capital expenditure by region
3.4.5 Forecast of capital expenditure by company turnover
4 Global Food and Beverage Industry Market Growth Outlook
4.1 Global Food and Beverage Industry - Demand in Emerging Markets
4.1.1 Demand in emerging markets by buyers - food manufacturers
4.1.2 Demand in emerging markets by buyers - beverage manufacturers
4.1.3 Demand in emerging markets by suppliers
4.1.4 Demand in emerging markets by region
4.1.5 Demand in emerging markets by company turnover
4.1.6 Important factors to target emerging markets
4.2 Global Food and Beverage Industry - Growth Expectations in Developed Markets
4.2.1 Growth expectations in developed markets by buyers - food manufacturers
4.2.2 Growth expectations in developed markets by buyers - beverage manufacturers
4.2.3 Growth expectations in developed markets by suppliers
4.2.4 Growth expectations in developed markets by region
4.2.5 Growth expectations in developed markets by company turnover
5 Threats and Opportunities for the Global Food and Beverage Industry
5.1 Global Food and Beverage Industry - Leading Business Concerns for 2013
5.1.1 Leading business concerns by company type - food manufacturers
5.1.2 Leading business concerns by company type - beverage manufacturers
5.1.3 Leading business concerns by suppliers
5.1.4 Leading business concerns in 2013 by region
5.1.5 Leading business concerns in 2013 by company turnover
5.2 Key Consumer Trends Projected to Shape the Food and Beverage industry in 2013
5.2.1 Key consumer trends for food and beverage industry by buyers - food manufacturers
5.2.2 Key consumer trends for food and beverage industry by buyers - beverage manufacturers
5.2.3 Key consumer trends for food and beverage industry by suppliers
5.2.4 Key consumer trends for food and beverage industry by region
5.2.5 Key consumer trends for food and beverage industry by company turnover
5.2.6 Leading strategies to combat volatility in input costs
5.3 Global Food and Beverage Industry - Key Supplier Actions to Secure Business
5.3.1 Actions to maintain and secure business-buyer respondents
5.3.2 Actions to maintain and secure buyer business by region
5.3.3 Actions to maintain and secure buyer business by company turnover
6 Food and Beverage Industry - Supplier Marketing Spend Activity
6.1 Annual Marketing Budgets - Global Food and Beverage Industry Suppliers
6.1.1 Annual marketing budgets by region
6.1.2 Annual marketing budgets by company turnover
6.2 Global Food and Beverage Industry - Planned Change in Marketing Expenditure
6.2.1 Planned change in marketing expenditure by region
6.2.2 Planned change in marketing expenditure by company turnover
6.3 Global Food and Beverage Industry - Future Investments in Marketing Channels
6.3.1 Future investment in media channel by region
6.3.2 Future investment in marketing channel by company turnover
6.4 Global Food and Beverage Industry - Suppliers' Future Investment in Marketing and Sales
6.4.1 Planned investment in marketing and sales technologies by region
6.4.2 Future investment in marketing and sales channel by company turnover
7 Global Food and Beverage Industry - Marketing and Sales Behaviors in 2013-2014
7.1 Global Food and Beverage Industry - Key Marketing Aims of Suppliers for 2013-2014
7.1.1 Key marketing aims by region
7.1.2 Key marketing aims by turnover
7.2 Global Food and Beverage Industry - Essential Amendments to Marketing Activities in 2013-2014
7.2.1 Amendments to marketing activities by company turnover
7.3 Critical Success Factors for Choosing a Marketing Agency
7.3.1 Critical success factors by company turnover
8 Appendix
8.1 Survey Results - Closed Questions
8.2 About Canadean
8.3 Disclaimer
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