RnRMarketResearch.com adds “Global Food Industry Survey 2013-2014 – Market Trends, Marketing Spend
and Sales Strategies in the Global Food Industry” new report on its
database.
“Global Food
Industry Survey 2013–2014: Market Trends, Marketing Spend and Sales Strategies
in the Global Food Industry” is a new report by Canadean that analyzes how food
manufacturing supplier companies’ media
spend, marketing and sales strategies and practices, and business planning are
set to change in 2013–2014. Additionally, this report presents comparative
analysis between four years of survey results (wherever applicable). It
provides the current size of the marketing and advertising budgets of global
food industry supplier companies and their projected spending pattern,
providing an insight into global marketing behaviour. It identifies future
growth prospects of global food industry buyers and suppliers, including
expected change in M&A activity.
Furthermore, it identifies the key marketing aims of organizations and
the sales strategies companies will adopt in order to adapt to market conditions
in 2013–2014. Additionally, it aims to identify key amendments to marketing
agencies that aid business generation, respondents’ criteria for marketing
agency selection, and attitudes towards marketing and sales. This report not
only grants access to the opinions and strategies of business decision makers
and competitors, but also examines their actions surrounding business
priorities. The report also provides access to information categorized by
region, company type, and size.
Complete report available @ http://www.rnrmarketresearch.com/global-food-industry-survey-2013-2014-market-trends-marketing-spend-and-sales-strategies-in-the-global-food-industry-market-report.html
The average size of
the global annual marketing budget of food industry supplier respondents in
2013 is US$3.9 million, as compared to US$3.5 million in 2012. For 2013, 73% of supplier respondents project
marketing budgets of less than US$250,000 and 13% of respondents identify that
their marketing budgets are between US$250,000–US$1 million.
Survey results show
that, 48% and 35% of supplier respondents respectively project at least some
increase in capital expenditure on ‘new product development’ and ‘sustainable
or green initiatives’ in 2013. Across
the global food manufacturers’ industry, the top three expected key changes in
business structure are addition of ‘new products and services’, ‘improving
operational efficiency’ and to ‘expand in emerging markets’.
Reasons to buy
- Project industry trends and revenue growth expectations in 2013, and understand business confidence to make informed business decisions.
- Drive revenues by understanding future product investment areas and key growth regions.
- Uncover key challenges and opportunities, and identify the key actions required to maintain and win buyer business.
- Formulate effective sales and marketing strategies by identifying how supplier budgets are changing and the direction of spending in the future. Better promote your business by aligning your capabilities and business practices with your customer’s changing needs.
- Secure stronger customer relationships by understanding the behaviour and changing strategies of industry buyers.
Buy a Report Copy @ http://www.rnrmarketresearch.com/contacts/purchase?rname=98917
