Hot Drinks in US, Russia & Kenya report offers a
comprehensive guide to the size and shape of the market at a national level. It
provides the latest retail sales data 2008-2012, allowing you to identify the
sectors driving growth. It identifies the leading companies, the leading brands
and offers strategic analysis of key factors influencing the market – be they
legislative, distribution or pricing issues. Forecasts to 2017 illustrate how
the market is set to change
Hot
Drinks Market in the US
The continued rise of single-serve options drove a
positive year in hot drinks once again in 2012. In particular, the Keurig
machine from Green Mountain Coffee Roasters saw continued growth, with
Americans adopting this system for at-home use. The convenience of brewing from
single-cup pods with minimal cleaning up appealed to consumers, and the variety
of coffee brands available in this format increased the options available. In
addition, several manufacturers of coffee machines announced
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Hot
Drinks Market in Russia
Sales of hot drinks saw only marginal increase in
2012. Russian consumers have a long tradition for drinking tea and in the
latest years have also developed a tradition for drinking coffee. Total
consumption of tea compared to 2011 stood at a comparable level. Coffee posted
the best results amongst the hot drinks as a coffee-drinking culture is still
developing. Consumers are becoming more sophisticated in their coffee
consumption following trends coming from the West. Other hot drinks
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Hot
Drinks Market in Kenya
Increasing Westernisation and higher incomes among
the middle and upper class are driving the growth of fresh coffee in the
on-trade. Trendy Coffee shops with cosy lounges serving fresh coffee are
springing up in the capital, starting with Java, Sasini, Dorman, Savanna and
recently, Kaldis. Consumers patronising these coffee shops have usually been
exposed to a coffee drinking culture in the Western world.
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Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage:
market sizes (historic and forecasts), company shares, brand shares and
distribution data.
Why buy this report?
- Get a detailed picture of the Hot Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
