Future Of Augmented Reality Technology Of Wearable Augmented Reality Growth: Google Glasses and Beyond

Is the future of Augmented Reality “wearable” or “hand-held”?

This research examines the prospects of wearable devices and solutions versus Augmented Reality held in the hand via a Smartphone, tablet computing device (such as iPad), or other wireless devices.  While the report places a lot of attention upon Google’s latest wearable Augmented Reality, it is important to note that AR solutions encompasses much more than just the device and/or interface.  This research includes analysis of other technologies, such as location determination, and other aspects of the value chain, such as applications in the Cloud.

Target Audience:

- Google and their Competitors

- Wireless Device Manufacturers

- Augmented Reality Technology Vendors

- Mobile Commerce and Advertising Vendors

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Report Details:

Published: July 2012

No. of pages: 146

Price: Single User License: US$ 1995       Corporate User License: US$ 4995

Table of Contents 1.0  Executive Summary  4 2.0  Introduction                8 2.1.1  User Position And Augmented Reality         10 2.1.2  Collaborative Applications               16 2.1.3  Augmented Reality Challenges        17 3.0   Wearable Devices And Augmented Reality                20 3.1   Wearable Devices Component And Technologies                20 3.1.1   Google Glasses            21 3.1.2   Google Glasses Technologies           23 3.1.3   Google Glasses Potential Applications     23 3.1.4   Google Now Integration With Google Glasses   25 3.2      Will Google Glasses Be Android Based Or Cloud Based? 25 3.2.1    Cloud Computing And The Transformation Of Google Mobile Apps    25 3.2.2    Gfs Ii    31 3.2.3    Bigtable            31 3.2.4    Mapreduce      31 3.2.5    Memcache       32 3.2.6    Appengine        32 3.3       Google Business Model And Cloud Strategy          33 3.3.1    Market Strategy         33 3.3.2    Google Apps Marketplace And Mobile Applications         35 3.3.3    Google Clouds             37 3.3.4    Economic Of The Cloud And Its Benefits For Google         37 3.3.5    Swot Analysis For Google Cloud Services                38 3.3.6    Google Mobile Clouds Potentials For Google Glasses   41 3.4       Handheld Vs. Wearable Augmented Reality             43 3.4.1    Swot Analysis For Wearable Augmented Reality Devices               43 4.0      Google Glasses Applications             45 4.1      Google Glasses In Construction Sites        46 4.1.1   Navigation In Construction Sites Through Ar Applications      49 4.2      Google Glasses In Healthcare And Medical Solutions    55 4.2.1   Google Glasses In Surgery  56 4.2.2   Google Glasses Interaction With Robotics For More Automated Surgeries  60 4.3      Google Android          61 4.4      Android Applications Analysis         66 4.4.1   Swot Analysis For The Android Os  67 4.5      Market Overview       69 4.5.1   Market Forecast         70 4.5.2   Market Share                70 4.5.3   Market Analysis          71 4.5.4   Market Predictions  73 4.5.5   Business Opportunities          73 4.5.6   Trends In Mobile Software Development  74 4.5.7   Mobile Cloud Software Developments       75 4.5.8   Application Billing   76 4.5.9   Handset Business Trends       77 4.6      Android Os Future    79 4.6.1   Android Hardware Developments 84 4.6.2   Conclusion    84 4.7      Google In Social Media Market Place And Its Benefits For The Glasses Project  85 4.8      Google In Social Commerce               85 4.8.1   Mobile Commerce And Social Selling Through Google Applications   86 4.8.2   Google+ And Location Services       87 4.8.3   Facebook Social Selling Vs Google+ Social Selling           87 4.8.4   Swot Analysis Google+ Vs Facebook In Mobile Commerce And Social Selling     90 4.9      The Future Of Google Strategy In Social Selling And Social Advertising          95 4.9.1   Google+ To Take Over Facebook      95 4.10    Google Drive 97 5.0      Google As A Service Provider            99 5.1      Google As A Vno: Cloud And Applications               101 5.1.1   Google In The Cloud: Potential Network Advantages    103 5.1.2   Google In The Cloud: Incumbent Network Operator Implications        104 5.1.3   Google Applications As A Platform To Incumbent Operators' Networks         105 5.2      Ott Voip Providers And Google       106 5.2.1   Voip Providers             107 5.2.2   Incumbent Operators Threats          108 6.0      Google Glasses Challenges                110 6.1.1   Users Privacy In Google Glasses     111 6.1.2   What Can Be Done To Protect User Privacy In Google Glasses Applications    114 6.1.3   Using Google Glasses Applications As Offline Application To Increase Profit   115 6.1.4   Google Glasses And Mobile Business Application               116 6.2      Google Glasses + Social Commerce = Commerce Success              117 6.3      Google Glasses Applications And Its Challenges                119 6.4      The Acceptance Of The New Applications In Google Glasses        120 6.4.1   The End-User Perspective       120 6.4.2   The Network Operator And Third Party Provider Perspective    121 7.0      Google Future Direction With Google Glasses    125 7.1.1   New Mobile Advertising Vendors Challenge Google       128 7.2      Google Applications Products        130 7.3      Location Commerce And Google Applications     131 7.4      Google Strategic Direction                134 7.4.1   Recent Events Affects Google Strategies 137 7.5      Applications For Marketers               138 7.6      Google Compute Engine       139 7.6.1   Google Compute Engine Vs Amazon Cloud Service            141

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