Future of Turkey in Travel and Tourism to 2016 - RnR Market Research

The Future of Travel and Tourism in Turkey to 2016 report provides market analysis, information and insights, including:

Historic and forecast tourist volumes covering the entire Turkish travel and tourism industry

Detailed analysis of tourist spending patterns in Turkey

The total, direct and indirect tourism output generated by each sector within the Turkish travel and tourism industry

Employment and salary trends for various sectors in the Turkish travel and tourism industry, such as accommodation, sightseeing and entertainment, foodservice, transportation, retail, travel intermediaries and others

Detailed market classification across each sector with analysis using similar metrics 

Detailed analysis of the airline, hotel, car rental and travel intermediaries industries

Turkey is the sixth-most attractive tourist destination in the world in terms of tourist volume. As the cradle of an ancient civilization, Turkey has been a long-standing popular destination for tourists with historical interests. Due to the sustained growth in the country’s economy, there has been a surge in international and domestic tourist activity. The tourism sector has become an important driver for Turkey’s economic development, comprising 10.9% of the country’s GDP and 9.2% of its total employment rate in 2011. Following Brazil, Russia, India and China (BRIC) countries, Turkey is considered a promising emerging economy, alongside Colombia, Indonesia, Vietnam, Egypt and South Africa.

Scope

This report provides an extensive analysis related to tourism demands and flows in Turkey: 

It details historic values for Turkey’s tourism industry for 2007-2011, along with forecast figures for 2012-2016  

It provides comprehensive analysis of travel and tourism demand factors with values for both the 2007-2011 review period and the 2012-2016 forecast period

The report makes a detailed analysis and projection of domestic, inbound and outbound tourist flo ws in Turkey

It provides employment and salary trends for various categories of the travel and tourism industry
It provides comprehensive analysis of the airline, hotel, car rental and travel intermediaries industries with values for both the 2007-201 1 review period and the 2012-2016 forecast period

Reasons To Buy

Take strategic business decisions using historic and forecast market data related to Turkey’s travel and tourism industry

Understand the demand-side dynamics within Turkey’s travel and tourism industry, along with key market trends and growth opportunities

Identify the spending patterns of domestic, inbound and outbound tourists by individual categories
Analyze key employment and compensation data related to the travel and tourism indu stry in Turkey
Understand the market size of other tourism sub-sectors such as airlines, hotels, car rental and travel intermediarie s

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International tourism will continue to be the growth driver over the forecast period

With a surge in interest from both European and Arab tourists, the inflow of international tourist visits to Turkey increased from 22.8 million in 2007 to 29.7 million in 2011, registering a CAGR of 6.82%. This growth can be attributed to a variety of macroeconomic factors such as rapid GDP growth, higher levels of disposable income, closer integration with the EU and a weakened currency.

Government initiatives and macroeconomic drivers to support the domestic tourism sector

Although domestic tourism is a small part of Turkey’s overall tourism sector, it makes a significant contribution to its revenues. The rapid growth in the country’s GDP and disposable income levels has supported a rise in domestic tourist volumes. The expansion of the country’s transport infrastructure, alongside the growth of low-cost airlines, also encouraged domestic tourists to travel.

Arab tourists further support the health and wellness tourism business

Cultural and religious connections with the Arab world and the presence of cost-effective modern medical facilities are key growth drivers and one of the reasons why Turkey is seen as a leading global health tourism destination. Turkey has a strong historical reputation as a popular health destination due to its natural mineral spring resorts and advanced medical facilities.

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