Pet Care Market Research in Denmark and New Zealand Market Forecast to 2016

RnR Market Pet Care research in New Zealand and Denmark report offers a comprehensive guide to the size and shape of the pet care market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the pet care market is set to change.

Product coverage: Pet Food, Pet Products.

Data coverage: pet care market sizes (historic and forecasts), pet care company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Pet Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Denmark Pet Care Market Research

Retail value and volume sales of pet food and pet products in Denmark continued to increase during 2011 and are set to do so again in 2012, which is mainly the result of the growing pet population on the one hand and the fact that many Danish consumers are willing to spend money when it comes to the well-being of their pets, on the other. The best performance in value terms was recorded in dog and cat treats, premium dry dog and cat food, pet healthcare and other pet products.

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New Zealand Pet Care Market Research

Premiumisation continues to increase sales in pet food in value terms; however, volume sales remain flat, as the pet population and pet ownership plateau. Manufacturers are looking at ways to increase their value shares by expanding distribution channels, and humanising food by mirroring health and wellness benefits. The main drive is for manufacturers to find ways of attracting consumers who currently use non-prepared pet food; the proportion of people using such food remains relatively high.

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