Emerging Opportunities in Romania’s Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive Landscape

The report provides top-level market analysis, information and insights on Romania’s cards and payments market, including:

• Current and forecast values for each segment of Romania’s cards and payments industry including debit cards, credit cards, prepaid cards and charge cards.
• Comprehensive analysis of the industry’s market attractiveness and future growth areas.
• Analysis of various market drivers and regulations governing Romania’s cards and payments market.
• Detailed analysis of the marketing strategies adopted for selling prepaid cards used by various bankers and other institutions in the market
• Comprehensive analysis of consumer attitudes and their buying preferences for cards.
• Competitive landscape of Romania’s cards and payments market.

Summary

Romania has a developing upper-mid-sized economy which is the eleventh-largest in the European Union (EU) by total nominal GDP, and the eighth-largest based on purchasing power parity. During the review period (2008–2012), the Romanian cards and payments industry registered marginal growth, with a combined card volume CAGR of 1.45%. Romania was heavily affected by the global financial downturn and its GDP contracted by -2.6% in 2009, forcing the government to enact harsh austerity measures and borrow heavily from the IMF to reduce its budget deficit to 4.4% of GDP in 2011, and to 3% of GDP in 2012. While the budget deficit stood at 6.6% in 2010, below the IMF agreed target of 6.8%, the growth of e-commerce, increasing levels of per capita income, growth in the automotive industry and improved travel and tourism dynamics have facilitated the overall growth of the cards and payments industry. Forecasts predict recovery at a CAGR at 3.38% by the end of 2017.

Eastern Europe’s emerging consumer economies are prime targets for credit card growth, including domestic and foreign issuers, and Romania is no exception. Romania’s economy has expanded at a steady rate following its accession to the EU in January 2007, due to the rapid rises in average monthly wages and consumer expenditure. Although Romania’s cards and payments industry has only being in existence for around 10 years, with a corresponding lack of consumer awareness, many issuers are targeting the Romanian industry with a range of increasingly sophisticated card products, such as revolving credit.

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Scope

• This report provides a comprehensive analysis of Romania’s cards and payments industry.
• It provides current value for Romania’s cards and payments market for the year 2012 and forecast figure for the year 2017.
• It details the different macroeconomic, infrastructural, consumer and business drivers affecting Romania’s cards and payments industry.
• It outlines the current regulatory framework in the industry.
• It details the marketing strategies used by various bankers and other institutions.
• It profiles the major banks in Romania’s cards and payments market.

Reasons To Buy

• Make strategic business decisions using top-level historic and forecast market data related to Romania’s cards and payments market and each market within it.
• Understand the key market trends and growth opportunities within Romania’s cards and payments market.
• Assess the competitive dynamics in Romania’s cards and payments market.
• Gain insights in to the marketing strategies used for selling various types of cards in Romania’s market.
• Gain insights into key regulations governing Romania’s cards and payment market.

Key Highlights

• The Romanian cards and payments industry grew substantially both in volume and value terms during the review period. In terms of number of transactions, it grew marginally from 267.0 million transactions in 2008 to 364.8 million in 2012, at a CAGR of 8.12%.
• Debit card transactions remained the key growth driver, followed by charge cards. Over the forecast period, the total transaction volume is expected to grow at a CAGR of 4.52% to reach 466.7 million transactions by the end of 2017
• As banking customers become more sophisticated, banks need to differentiate their product offerings, and card customization is gaining more attention. Other services include internet banking, or serving niche segments such as students or high-end, affluent customers
• The central bank has issued various regulatory reforms citing the increased credit card and internet fraud statistics in Romania. The country also has some of the highest rates of cybercrime and online credit card fraud in the world.

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