Tortillas
and taco kits outsell hamburgers and hot dog buns. Salsa boasts almost twice
the dollar sales of ketchup. Latino culture has impacted the U.S. grocery
aisles to such an extent that it has redefined American cuisine, or more
accurately that its long-standing role in American cuisine has expanded to
become irrepressibly evident. Hispanic
foods and beverages appeal to a wide variety of consumers, from
Spanish-only speakers to multicultural consumers and foodies to, in fact, most
households in America.
And
marketers have taken note. The market isn’t only the playground of traditional
Hispanic food companies like Goya and the Gruma Corporation. Mainstream
marketers such as General Mills and Kraft have jumped on the bandwagon as well,
not only with Latin-flavored products but also with mainstream products whose
market share they’d like to grow with the expanding Hispanic population.
This
report examines the market
for Hispanic foods and beverages in the U.S., including the trends driving
growth and creating new product development and sales opportunities. Readers
will learn about fast-growing brands and rising stars; the diverse range of
Hispanic products; demographics and psychographics of the Hispanic foods and
beverages consumer, and information on consumption habits; and the new,
engaging ways in which marketers are connecting with customers.
The
report segments and quantifies the market by channel and product type,
providing historical sales figures and forecasts through 2017. The report
examines market size based in part of retail sales-tracking data from
SymphonyIRI, and the consumer landscape based on extensive analysis of Experian
Simmons national consumer survey data. The report also maps out the competitive
situation at the marketer and brand levels, with detailed profiles of several
of the biggest Hispanic marketers in the food and beverage arena.
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Report
Methodology
The
information contained in this report was obtained from primary and secondary
research. Primary research entailed consultations with Hispanic food and
beverage sources and on-site examination of retail venues. Secondary research
included extensive Internet canvassing and research- and data-gathering from
relevant consumer business and trade publications; company reports including
annual reports, press releases, and investor conference calls; company profiles
in trade and consumer publications; government reports; and other food and
beverage market reports by Packaged Facts.
Sales
estimates are based on data from the above sources as well as SymphonyIRI data
for mass-market channels (supermarkets, drugstores and mass merchandisers other
than Walmart); published and estimated sales of major market participants;
market size estimates from other sources, including those appearing in the
trade press; the performance of relevant retail venues; consumer usage rates
for Hispanic food and beverages; and new product introduction activity in the
market. Our consumer analysis draws primarily from a national consumer survey
data from Experian Simmons. Through an ongoing program of telephone and booklet
questionnaire surveys of a large probability sample of consumers who represent
a statistically accurate cross-section of the U.S. adult population, Simmons is
able construct detailed demographic profiles across various consumer product and
service markets, including the Hispanic market. Additional resources include a
roundup of consumer research about Hispanic shoppers conducted by a variety of
industry participants.
Report
Details:
Published: Nov 2012
No of Pages: 200
Price: Single User License: US $3500 Corporate User License: US $7000
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