The report
Eyewear in Poland & Romania by Euromonitor International is now available at
RnRMarketResearch.com. Contact sales@rnrmarketresearch.com with Eyewear in Poland & Romania in subject line and your contact details to purchase
this report or get your questions answered.
Eyewear in
Poland & Romania report offers a comprehensive guide to the size and shape
of the market at a national level. It provides the latest retail sales data
(2008-2012), allowing you to identify the sectors driving growth. It identifies
the leading companies, the leading brands and offers strategic analysis of key
factors influencing the market – be they new product developments, distribution
or pricing issues. Forecasts to 2017 illustrate how the market is set to
change.
Eyewear Market in Romania
Romanian
eyewear saw further positive growth in 2012, with sales up by 7%. Consumer
confidence is increasing while the effects of the economic crisis are easing.
In addition, sales of several eyewear products like contact lenses are gaining
momentum, as the market has sufficient room for growth due to its small scale
use in Romania compared to other EU countries. The Romanian population is
increasingly attracted to the multiple services offered by chained optical
retailers with certified opticians. Convenience and product variety are driving
sales via optical shops. In addition, sales are being driven by active
expansion of retailers such as Optiplaza, Optinova and Opticris, on a national
level. Chained retailing offers smaller-scale players the possibility of better
national coordination, a common marketing approach and value-for-money
promotions that are welcomed by the Romanian public.
Complete Report Copy @ http://www.rnrmarketresearch.com/eyewear-in-romania-market-report.html.
Order / Buy a Report Copy @ http://www.rnrmarketresearch.com/contacts/purchase?rname=90943.
Eyewear Market in Poland
The
spectacles category is expected to benefit from an increase in consumers’
awareness of the need to care more for the health of their eyes. Purchasing
spectacles is said not to depend on consumers’ education background. This is
different in the case of sunglasses, where the higher the education level is,
the higher awareness of eye health is, and subsequently, the higher sales of
sunglasses are (excluding counterfeit brands). Contact lenses are becoming more
popular, making it a growing eyewear category despite the fact that opticians
still seem reluctant to prescribe this eyewear type.
Complete Report Copy @ http://www.rnrmarketresearch.com/eyewear-in-poland-market-report.html.
Order / Buy a Report Copy @ http://www.rnrmarketresearch.com/contacts/purchase?rname=90173.
Product coverage: Contact Lenses, Spectacles.
Data coverage: Market sizes (historic and
forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a
detailed picture of the Eyewear market;
Pinpoint
growth sectors and identify factors driving change;
Understand
the competitive environment, the market’s major players and leading brands;
Use
five-year forecasts to assess how the market is predicted to develop.
Explorer More Reports of Eye Care @ http://www.rnrmarketresearch.com/reports/consumer-goods/cosmetics-personal-care/eye-care
Key Trends and Developments
Chained Optical Shops To Threaten the Dominance of Independent Retailers
Economic Recovery and Ageing Population To Drive Sales of Eyewear
More Than Half of Romanians Need Eye Correction
Table 1 % of Population with Myopia: 2008-2012
Table 2 Number of Certified Opticians: 2008-2012
Chained Optical Shops To Threaten the Dominance of Independent Retailers
Economic Recovery and Ageing Population To Drive Sales of Eyewear
More Than Half of Romanians Need Eye Correction
Table 1 % of Population with Myopia: 2008-2012
Table 2 Number of Certified Opticians: 2008-2012
For
more details contact Mr. Priyank Tiwari: sales@rnrmarketresearch.com / +18883915441
Website:
http://www.rnrmarketresearch.com