Soft
Drinks in USA, Egypt & Japan report offers a comprehensive guide to the
size and shape of the market at a national level. It provides the latest retail
sales data (2008-2012), allowing you to identify the sectors driving growth. It
identifies the leading companies, the leading brands and offers strategic
analysis of key factors influencing the market – be they legislative,
distribution, packaging or pricing issues. Forecasts to 2017 illustrate how the
market is set to change.
Soft Drinks Market in the US
With the
dual concerns of health and money, Americans are scrutinising their beverage
purchases carefully. Mere hydration is not enough, as tap water can serve that
purpose with zero calories at no cost. Instead, consumers are looking for
value-added benefits, such as energy, vitamins, customisable flavours and
probiotic cultures. As a result, energy drinks and liquid concentrates, such as
Mio, performed strongly in 2012 by appealing to consumers’ desire for energy
and customisation. Conversely, carbonates and 100% juice as a whole struggled
due to their high sugar and calorie content. With the exception of a few
categories, such as energy drinks, liquid concentrates and RTD coffee, overall
growth in sales of soft drinks is expected to remain rather flat over the
forecast period. The maturity of the US soft drinks market makes it difficult
to achieve growth, as Americans already consume high levels of packaged soft
drinks. At the same time, concerns about obesity are prompting consumers to
question their soft drinks consumption, as most beverages contain high levels
of sugar. However, categories such as energy drinks and liquid concentrates,
which offer added/functional value, including energy, vitamins and the ability
to customise flavours, are likely to see continued demand amid ongoing efforts
by consumers to maintain healthy lifestyles.
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Soft Drinks Market in Egypt
Egypt has
been on the ropes since investors and tourists, two vital cash streams, fled
after the uprising that toppled Hosni Mubarak in 2011. Industry players and
economic experts claim that the economy is gradually recovering. However,
Egypt’s basic economic problems, such as a huge budget gap, a perilous drop in
currency reserves and a high unemployment rate, persist. This means that
recovery will be slow and very much dependent on maintaining the political
stability of the country. 2012 witnessed a recovery from 2011’s sharp decline
in total volume and value sales. However, the forecast is highly uncertain and
very much dependent on a number of factors. The most important of these is the
continued political stability of the country, which will ensure the economic
growth of the country and hopefully see tourism and foreign investment return
to Egypt.
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Soft Drinks in Japan
2012 was
the third consecutive positive year for the soft drinks industry in Japan.
Following a turbulent yet positive year in 2011 due to the effects of the March
earthquake, the industry was able to launch numerous key products that resulted
in positive growth in off-trade sales. Bottled water was a major driver of
growth in 2011 as consumers opted for bottled water following the health concerns
over radiation. This consumer perception remained as despite tap water being
cleared to drink safely, consumers opted to continue drinking bottled water
even migrating from purchasing bottled water products at traditional
distribution channels such as supermarkets and convenience stores to purchasing
larger quantities through an increasing number of direct selling distributors.
2012 showed that the effects of the earthquake had long-lasting effects on
consumers’ purchasing behaviour.
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Product
coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates,
Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data
coverage: market sizes (historic and forecasts), company shares, brand shares
and distribution data.
Why buy
this report?
- Get a detailed picture of the Soft Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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