The report
“Market Focus: Trends and Developments in the Ice
Cream Sector in India” by Canadean
is now available at RnRMarketResearch.com.com. Contact sales@rnrmarketresearch.com with report name in subject line
and your contact details to purchase this report or get your questions
answered.
The Indian Ice Cream market is one of the
fastest growing sectors amongst the Indian food market, posting a CAGR of 9.1%
in the period 2007–2012; it is further expected to increase to a 17.6% CAGR
during 2012–2017.
Amongst the Ice Cream categories, Take-Home
Ice cream has witnessed the fasted growth n the fastest at 9.4% CAGR during
2007–2012, and it is expected to show a higher growth of 17.9% CAGR to 2017,
driven by its increasing acceptance as a food product that is eaten at home
with the family. Impulse Ice Cream, which is the highest selling category, grew
at a CAGR of 9.3% during 2007–2012, and is expected to increase to 17.7% CAGR
for the period 2012–2017, according to leading consumer specialist Canadean’s
latest report: ‘The Market Focus: Trends and Developments in the Ice Cream
Sector in India’.
Complete report available @ http://www.rnrmarketresearch.com/market-focus-trends-and-developments-in-the-ice-cream-sector-in-india-market-report.html
.
Ice Cream consumed for Fun
In these challenging economic times, many
consumers, both young and old, are seeking additional Fun and Enjoyment. A
proportion of the population will often choose Ice Cream to meet these needs.
In India, Ice Cream is mostly consumed for fun
with friends, or during leisure-time. The new trend of eating Ice Cream at Home
with Family is driving up the Ice Cream sales driven by Fun and Enjoyment.
Cornetto is advertised as an Ice Cream
consumed for fun with friends. A romantic couple, Sid and Yaami, feature prominently
in Cornetto advertising in India, with the slogan “Enjoy the ride. Love the
Ending” emphasizing how the product helps couples to have fun on dates.
Personal Space & Time
The pace of modern life and all the demands it
brings means that many people are seeking to create their own “bubble” of space
and time where they are in full control, and are able to relax and unwind. With
increased economic prosperity, there has been a significant change in the behavior of Indian
consumers, who can now afford to look for differentiated products to help them
meet their need for greater relaxation.
Amul Tricones offer busy consumers a brief
moment of pleasure in which to relax and forget about the day’s troubles, in
line with the product’s slogan “Turn your mood around” (Mood Kare U-turn).
Preferred distribution channel
Ice Cream distribution in India is largely
concentrated in just one channel, Convenience Stores, which is itself highly
fragmented. The channel has a large number of “kirana” store, which are the
small corner shops akin to Mom n Pops store usually less than 300 sq. m storing
range of products. As well as dominating overall Food sales in India,
Convenience Stores distributed a value share of 59% of Ice Cream sales in 2012.
This was 38% more than the next leading distribution channel, Food & Drinks
Specialists, which accounted for a 21% share. Hypermarkets & Supermarkets
have a higher share of Take-Home Ice Cream, than of Impulse Ice Cream. This is
likely to increase over upcoming years as the number of Hypermarkets &
Supermarkets is forecast to grow, as is consumer demand for Take-Home Ice
Cream.
Purchase a report copy @ http://www.rnrmarketresearch.com/contacts/purchase?rname=118742
.
Browse more reports on Ice Cream
Market @ http://www.rnrmarketresearch.com/reports/food-beverage/beverages/ice-cream
.
