As economic and societal change drives incremental
evolution of behavioral patterns, consumers’ consumption patterns can undergo
changes as a result of a multitude of different trends: from indulgence to
media influence, from aspirations for healthy lifestyles to the shifting state
of gender roles, an understanding of which segments of society are consuming
which products and why provides companies with an invaluable insight into the
motivating forces of the market, allowing them to position their products with
maximum efficiency and reap the greatest rewards.
Complete
report available @ http://www.rnrmarketresearch.com/the-spanish-chilled-and-deli-foods-market-what-consumers-eat-and-why-market-report.html
.
Consumer specialist Canadean’s brand new report – The
Spanish Chilled & Deli Foods Market: What Consumers Eat and Why? – is the
result of its unique, highly detailed, and proprietary study of consumers’
Bakery & Cereals consumption habits, offering highly segmented data on the
influence of 20 consumer trends on 26 consumer groups over 12 product
categories within the Chilled & Deli Foods sector. Together with its
provision of consumer penetration data for brands and private labels, and
unique retailer choice data at the product category level – both of which
augment original survey results with subsequent consumer tracking and modeling
– this report answers the key questions integral to any Consumer Packaged Goods
organization’s success: who is consuming
what, and what is motivating this consumption? With its accurate
quantification of the impact of consumer trends on specific segments of the
market, The Spanish Chilled & Deli
Foods Market: What Consumers Eat and Why? facilitates informed updating of
marketing tactics and strategic planning, and should be considered required
reading for those serious about capitalizing on the opportunities in the Spanish
Chilled & Deli Foods market.
Request
a sample copy @ http://www.rnrmarketresearch.com/contacts/request-sample?rname=121369
.
Some key
insights include:
The proportion of Tweens & Early Teens that
consumes Cured Meat in Spain is 74%; this is the highest across all age
categories. This category also has the highest proportion of Heavy users with
26%. Cured Meats are an easily accessible snack for a Tween & Early Teen,
who is now able to help themselves to simple foods and snacks without parental
assistance. Marketers can improve consumption penetration and rates by
targeting products and advertising at this age range.
Categories in the Spain Chilled & Deli Foods
market have shares ranging from 6% for Pates to 21% for Prepared Salads. This
indicates that the market is not skewed towards a particular product category.
Consumers are able to pick and choose and mix and match from these categories when
requiring a simple snack so marketers in one particular category could gain
share from other categories by making their product stand out from the rest.
Males account for 49% of the Spanish population;
however, 54% of the Chilled & Deli foods market is consumed by Males. This
pattern repeats across all categories with the exception of Prepared Salads
where consumers are 54% Female. In order to increase market values, marketers
should consider gender-based advertising.
Older Consumers in the Spanish Chilled & Deli
Foods market represent a 28% value share, which is almost double the next
largest group, Mid-Lifers. This is due to Older Consumers being the largest
share of the population. Marketers should be aware of this main demographic in
their advertising, but should also encourage younger users otherwise their
market will decrease as the population ages.
Private Label has a significant presence in the
Chilled & Deli Foods market in Spain, ranging from 30% of Pates to 69% of
Fermented Meats. There are very few Brands in this market so Private Labels
have little competition. Marketers of branded products need to be aware of this
and differentiate their products in order to protect them from the threat of
Private Label.
A single retailer dominates the Retail Distribution
chain of Chilled & Deli Foods in Spain with the majority of the value
share, 50%. This means that producers have very little bargaining power with
this particular retailer.
Purchase
a copy of this report @ http://www.rnrmarketresearch.com/contacts/purchase?rname=121369
.
