The report
“The French Soft & Hot Drinks Market: What
Consumers Drink and Why?” by Canadean
is now available at RnRMarketResearch.com. Contact sales@rnrmarketresearch.com with report name in subject line
and your contact details to purchase this report or get your questions
answered.
This
report provides the results for the Soft & hot Drinks market in France from
Canadean’s unique, highly detailed study of consumers’ Consumer Packaged Goods
(CPG) consumption habits, and forms part of an overall series covering all CPG
product markets. Its coverage includes, but is not limited to, consumption
behaviors, the extent to which consumer trends influence their consumption, the
value of the market these trends influence, and brand and private label choices
as well as retailer choices. Much of this information can also be analyzed by
specific consumer groups, providing hard and fast data on consumers and markets
at the product category level
Why was the report written?
Marketers
in the Soft & hot Drinks market face a major challenge. Understanding
market size and segmentation is valuable, but the key to effective targeting is
knowing just how valuable specific consumer groups are, and being able to
quantify the impact of consumer trends. This data report solves these problems
by providing survey-based data on consumer trends and consumer groups, and
market data that shows the exact size of consumer groups, how much of the Soft
& hot Drinks market they account for, and which consumer trends drive their
behavior.
Complete report of French Soft
Drinks Market @ http://www.rnrmarketresearch.com/the-french-soft-drinks-market-what-consumers-drink-and-why-market-report.html
. OR Request a sample copy @ http://www.rnrmarketresearch.com/contacts/request-sample?rname=126581
.
What is
the current market landscape and what is changing?
As consumer confidence increases proportionally to economic recovery,
consumer trends will be directly affected. Since the global financial crisis of
2008-2009 the retail market has been characterized by an increase in the amount
of discounted and own-brand products. Consumers have traded down in more
essential product categories such as Bottled Water and Juices, while consumption
has declined in product categories such as Sparkling Soft & hot Drinks,
Concentrates, Functional Drinks, Smoothies, and Ready to Drink products. As
economic and market recovery continues over 2012, consumption patterns will
record a positive trend in both the Medium and Heavy frequency bands and the
amount of Non-users should decrease.
What are
the key drivers behind recent market changes?
Consumers’ uptake of products and the influence of consumer trends are
fundamental causes of change in markets – making knowing what these trends are
and the extent of their influence crucial. The survey-based data provided in
this report examines over 20 consumer trends that affect the market and
examines the share of consumption across 26 consumer groups. This data provides
a detailed insight into exactly who the consumer is and just how much impact
the latest consumer trends are having.
What
makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer
behavior through to its actual value impact on a product market. This provides
readers with a unique data analysis of the market, allowing marketing tactics
and strategy to be updated in line with the very latest consumer behaviors.
Key
Features and Benefits
Consumer data, based upon proprietary surveys and then consumer group
tracking and modeling for the following specific categories: Bottled Water,
Sparkling Soft & hot Drinks, Concentrates, Functional Drinks, Smoothies,
Juices, and Ready to Drink Tea andCoffee.
Detailed consumer segmentation covering over 26 consumer groups, 20
consumer trends, and consumption frequency for each product category.
Consumer penetration for brands and private labels, based upon the
original survey and then subsequent consumer tracking and modeling.
Unique retailer choice data at the product category level, based upon
the original survey and then subsequent consumer tracking and modeling..
Complete report of French Hot Drinks
Market @ http://www.rnrmarketresearch.com/the-french-hot-drinks-market-what-consumers-drink-and-why-market-report.html
. OR Request a sample copy @ http://www.rnrmarketresearch.com/contacts/request-sample?rname=126590
.
Key
Market Issues
Consumption frequency analysis reveals older French consumers have a
greater preference for Bottled Water than teenagers and young adults. Health
trends are one reason for this, with Bottled Water preferred to categories such
as Sparkling Soft & hot Drinks, which have higher sugar content.
The Indulgence trend affects consumption among significantly more
consumers than any other trend, highlighting the importance of taste and
quality in Soft & hot Drinks.
Consumption frequency analysis reveals that the share of Non-users in
the French Functional Drinks market ranges from 85-95% across all age
categories. This indicates that the French Functional Drinks consumer base is
extremely limited.
Key
Highlights
Market valuation analysis reveals that Sparkling Soft & hot Drinks
and Juices account for more than half of Soft & hot Drinks consumption in
France. This indicates that there are proven profits in this segment and
marketers can take advantage of new product innovations and revenue
opportunities.
Brand analysis reveals that private label penetration in the Soft &
hot Drinks market in France is low for Functional Drinks and Sparkling Soft
& hot Drinks, while penetration in the Juices and Concentrates
marketsexceeds40%.While this demonstrates that retailers have been very
successful with their private label products in the Juices and Concentrates
markets, it also indicates that these may be approaching saturation point and
that retailers will enjoy limited returns on continued investment.
French Soft & hot Drinks expenditure per household is highest for
Sparkling Soft & hot Drinks and lowest for Smoothies. While individual
Sparkling Soft & hot Drinks may value less than Smoothies, this shows their
far higher consumption frequency
