The report
“Global Functional Food Survey: Trends and Insights
2014-2016” by Canadean
is now available at RnRMarketResearch.com. Contact sales@rnrmarketresearch.com with report name in subject line
and your contact details to purchase this report or get your questions
answered.
An
overwhelming majority of industry players have displayed optimism for the
functional food and drinks market over the next three years, according to
consumer specialist Canadean’s new report: Global Functional Food Survey:
Trends and Insights 2014-2016. Thanks to the extensive opportunities for growth
in the market offered by increasing consumer awareness of products’ nutritional
qualities encouraging improved health and wellness, thwarting the onset of
chronic disease, and increasing life expectancy, a staggering 81% of survey
respondents advertised optimism with regard to the future of the market.
Complete report available @
http://www.rnrmarketresearch.com/global-functional-food-survey-trends-and-insights-2014-2016-market-report.html
.
This report is the result of an extensive survey drawn from Canadean’s
exclusive global panel of industry executives, evaluating the future of the
global functional food and drinks market. It offers an assessment of the
prevailing business environment for functional food and drinks, investigating
changes in demand in key markets, the age groups and product categories that
will drive growth in functional food and drinks.
Furthermore, it identifies key drivers and major barriers influencing
the market, as well as key focus areas for product development, and the
packaging and labeling trends that play a crucial role in driving growth for
functional food and drinks. Together with its analysis of the way in which
social media will influence the market over the next three years, its
projection of functional food and drink sales, the report provides an basement
of the health claim regulations and the comprehensiveness of the regulatory environment
covering the market, and should be considered required reading for those
organizations with a stake in the global functional food and drinks market.
The confidence exhibited by key industry figures with regard to the
fortunes of the functional food and drink market is in part facilitated by
their insight with regard to key trends in consumer behavior, and the
particular challenges that must be overcome to engage with the public and
secure growth.
Consumers’ attitudes regarding healthy living are becoming increasingly
holistic, with the widest range of factors being taking into account in the
assessment of a person’s lifestyle. A consequence of this is that the health
benefits derived from food and drinks are now understood by consumers to reach
beyond the fundamental nutrition they provide, and play a role in a broader
spectrum of influence on the health of one’s lifestyle.
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for discount @ http://www.rnrmarketresearch.com/contacts/discount?rname=131797
.
Ensuring this trend remains central to the development and marketing of
products will help manufacturers to attract more customers, increase market
share, and cement their products in the foundations of what the public
perceives as living a healthy lifestyle, thereby helping secure future success.
However, it is vital that manufacturers do not overestimate the power of
functional foods’ additional benefits to compel consumers to purchase and make
products prohibitively expensive – in the current economic climate, the vast
majority of consumers remain hesitant to stray far from the budget of standard
products in pursuit of functional food and drinks.
It is this recessionary environment that is generating further
difficulties for manufacturers, who according to Canadean’s survey believe a
key challenge in the future success of functional food and drinks is to
convince a perhaps excessively skeptical public to trust the health claims
associated with their products. The onus to educate the public on the benefits
of functional food falls to the manufacturers, and delivering this message in
an engaging, compelling manner stands as one of the most vital challenges
industry players face. This is particularly true in light of the fact that
effective education of the public could help in building a convincing case that
product benefits justify the cost of functional food and drinks, thereby easing
the pressure placed by the economic climate on the market.
Reasons to Buy
- Provides a comprehensive assessment of the prevailing business
environment for functional food and drinks, with regard to changes in demand in
key markets, and the age groups and product categories that will drive growth
in functional food and drinks over the next three years.
- Identifies key drivers and major barriers influencing the functional
food and drinks market, along with strategies that will be crucial for the
expansion of functional food and drinks into new markets.
- Highlights major focus areas for product development, assesses the
importance of packaging and labeling trends, and anticipates how health claim
regulations and social media will influence the functional food and drink
market in the coming years.
Buy a report copy @ http://www.rnrmarketresearch.com/contacts/purchase?rname=131797
.
