Wednesday, November 20, 2013

Latest Trends and Key Issues in the Australian & French Retail Packaging Market – The outlook for primary packaging containers, closures and outers to 2017



The report “Latest Trends and Key Issues in the French & Australian Retail Packaging Market – The outlook for primary packaging containers, closures and outers to 2017” by Canadean is now available at RnRMarketResearch.com. Contact sales@rnrmarketresearch.com with report name in subject line and your contact details to purchase this report or get your questions answered.

Latest Trends and Key Issues in the Australian Retail Packaging Market is a detailed industry report providing comprehensive analysis of the emerging trends and opportunities in Australian packaging market. The report is a result of a thorough analysis of consumer trends, packaging manufacturing trends and packaging innovation within Australia consumer packaged goods market. The report provides both qualitative and quantitative insights into each of the packaging materials- Flexible, Glass, Rigid Plastic, Rigid Metal, and Paper &Board.

The report includes detailed tables and charts to provide a comprehensive understanding of packaging consumption to clearly establish market trends, packaging dynamics and areas of future growth potential. It provides an overview of the competitive landscape of the Australian packaging sector with an analysis of the key market leaders including a snap shot of major deals.

Shrinking household sizes and an increase in the older population is leading to an increase in demand for smaller sized, single-serve portion packs. Young consumers demand small sized packs for on-the-go consumption, while older consumers often opt for portion packs for controlled consumption.

Subsequent to the 2008 financial crisis, Australian consumers are looking to save more whilst cutting down on discretionary spending. Most consumers seek discounts and offers, and demand value for money products. This means that price and value additions such as enhanced convenience will become key differentiators in the Australian retail market and are areas where packaging will play a key role.

The changing composition of the immigrant population has led to the emergence of varied consumer segments with specific needs and preferences, such as Asians buying more curries and spices. Packaging plays a key role in the marketing of these products, as the immigrant population generally has a greater preference for products associated with their native cultures and cuisines.

Packaging companies have shown a strong inclination towards producing environmentally-friendly products, thereby reducing carbon footprints. For instance, Cadbury has redesigned its packaging to reduce carbon emissions by using 100% recyclable paper instead of metalized paper for its new packaging formats.

With an increasing number of women participating in the labor force and their lifestyles becoming busier, there is an increase in demand for convenient packaging and retail-ready pack formats. As a result, manufacturers are redesigning packaging to include convenient closures such as dispensers and flip/snap tops.


Plastic packaging holds the largest share in the French packaging industry. The material’s ability to produce lightweight packages for ease of handling, moulding into various shapes, speedy transportation, and reducing cost helps it to attain prominence.

Wine consumption in France declined during 2007-2012 and this trend is also expected to continue during 2012-2017. This decline is expected to considerably impact the demand for glass bottles, which are usually used for wine packaging. In addition, manufacturers are selling wine in pouches in order to reduce costs.

Convenient and healthier packaging for the elderly will increase in importance as France’s population ages, while the recovering tourism industry will drive demand for traditional French products and, in turn, packaging.

Challenging macroeconomic trends with rising unemployment is driving customers to increasingly shop to a budget, cutting down on impulse purchases and encouraging them to look for value for money options.

Sustainability factors in packaging are under the spotlight. Measures to reduce packaging waste and carbon footprint whilst simultaneously increasing recyclability and reuse are being adopted. The Grenelle Law means the onus is on manufacturers to improve recyclability.