The report
“The German Soft Drinks Market: What Consumers Drink
and Why?” by Canadean
is now available at RnRMarketResearch.com. Contact sales@rnrmarketresearch.com with report name in subject line
and your contact details to purchase this report or get your questions
answered.
As
economic and societal change drives incremental evolution of behavioral
patterns, consumers’ consumption patterns can undergo changes as a result of a
multitude of different trends: from indulgence to media influence, from
aspirations for healthy lifestyles to the shifting state of gender roles, an
understanding of which segments of society are consuming which products and why
provides companies with an invaluable insight into the motivating forces of the
market, allowing them to position their products with maximum efficiency and
reap the greatest rewards.
Complete report available @ http://www.rnrmarketresearch.com/the-german-soft-drinks-market-what-consumers-drink-and-why-market-report.html
.
Consumer specialist Canadean’s brand new report – The German Soft Drinks
Market: What Consumers Drink and Why? – is
the result of its unique, highly detailed, and proprietary study of consumers’ Soft
Drinks consumption habits, offering highly segmented data on the influence of
20 consumer trends on 26 consumer groups within the Soft Drinks sector.
Together with its provision of consumer penetration data for brands and private
labels, and unique retailer choice data at the product category level – both of
which augment original survey results with subsequent consumer tracking and
modeling – this report answers the key questions integral to any Consumer
Packaged Goods organization’s success: who is consuming what, and what is
motivating this consumption? With its accurate quantification of the impact of
consumer trends on specific segments of the market, The German Soft Drinks
Market: What Consumers Drink and Why? facilitates
informed updating of marketing tactics and strategic planning, and should be
considered required reading for those serious about capitalizing on the
opportunities in Germany’s Soft Drinks market.
Request a
sample copy @ http://www.rnrmarketresearch.com/contacts/request-sample?rname=127358
.
Some key insights include:
- Consumers’ uptake of products and the influence of consumer trends
are fundamental causes of change in markets – making knowing what these trends
are and the extent of their influence crucial.
- Consumption frequency analysis reveals that a low number of Germans
consume Concentrates. The share of non-users across age groups ranges between
80–90%. Consequently, marketing planners are likely to grant little exposure to
this segment
- Consumption frequency analysis reveals that the consumption of
Smoothies in Germany is highest in the Tweens and Early Teens age group. German
parents tend to include Smoothies in their children’s diet as it is considered
to be one of the healthiest beverages.
- Consumption frequency analysis reveals that the rate of non-users of
Sparkling Soft Drinks increases from 34% among ‘Older Young Adults’ to more
than65% among ‘Older Consumers’. As German consumers grow older they tend to
reduce their heavy and medium consumption of carbonated drinks, one reason for
which is their high sugar content.
- Cohort group analysis reveals that the Better Off wealth group
accounts for more than a 40% share of the Soft Drinks market in Germany.
- Brand analysis reveals that private labels’ record a market
penetration of 20–40% in Germany. Private label presence is highest in the
Bottled Water and Juices categories and lowest in the Functional Drinks
category. This indicates that retailers can record strong profits from
own-brand Soft Drinks.
- Bottled Water accounts for almost half of the Soft Drinks market in
Germany in value terms. This is unusually higher and much larger than the
typical market leaders such as Sparkling Soft Drinks and Juices
Purchase a copy of this report @ http://www.rnrmarketresearch.com/contacts/purchase?rname=127358
.
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