Romania’s
Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers,
Strategies, Products and Competitive Landscape:
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Synopsis
The report
provides top-level market analysis, information and insights into Romania's
cards and payments industry, including:
- Current and forecast values for each category of Romania's cards and payments industry, including debit cards, credit cards, charge cards and prepaid cards
- Comprehensive analysis of the industry's market attractiveness and future growth areas
- Analysis of various market drivers and regulations governing Romania's cards and payments industry
- Detailed analysis of the marketing strategies adopted for selling debit, credit, charge and prepaid cards used by banks and other institutions in the market
- Comprehensive analysis of consumer attitudes and buying preferences for cards
- The competitive landscape of Romania's cards and payments industry
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SummaryIn terms of the number of cards in circulation, the Romanian card payments channel registered positive growth during the review period (2009-2013), recording a compound annual growth rate (CAGR) of 2.75% to reach 14.7 million cards by the end of 2013. In value terms, the channel valued RON138.7 billion (US$10.9 billion) in 2013.
The debit cards category held the highest share with 79.6% of cards in circulation in 2013. It is expected to continue to maintain the highest share and record a forecast-period CAGR of 2.83%, rising from 12.0 million cards in 2014 to 13.4 million in 2018. The credit cards category had the second-largest share of 16.3% in 2013, followed by prepaid cards with 4.0%. Over the forecast period, the number of prepaid cards is expected to increase from 687,496 in 2014 to 1.0 million in 2018, at the fastest CAGR of 11.13%. The charge card category held a negligible industry share of 0.1% in 2013.
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Scope
- This report provides a comprehensive analysis of Romania's cards and payments industry.
- It provides current values for Romania's cards and payments industry for 2013, and forecast figures for 2018.
- It details the different economic, infrastructural and business drivers affecting Romania's cards and payments industry.
- It outlines the current regulatory framework in the industry.
- It details the marketing strategies used by various banks and other institutions.
- It profiles the major banks in Romania's cards and payments industry.
Reasons To Buy
- Make strategic business decisions using top-level historic and forecast market data related to Romania's cards and payments industry and each market within it.
- Understand the key market trends and growth opportunities within Romania's cards and payments industry.
- Assess the competitive dynamics in Romania's cards and payments industry.
- Gain insights in to the marketing strategies used for selling various card types in Romania.
- Gain insights into key regulations governing Romania's cards and payments industry.
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Key Highlights
- In terms of the number of cards in circulation, the Romanian card payments channel registered positive growth during the review period (2009-2013), recording a compound annual growth rate (CAGR) of 2.75% to reach 14.7 million cards by the end of 2013. In value terms, the channel valued RON138.7 billion (US$10.9 billion) in 2013.
- The debit cards category held the highest share with 79.6% of cards in circulation in 2013. It is expected to continue to maintain the highest share and record a forecast-period CAGR of 2.83%, rising from 12.0 million cards in 2014 to 13.4 million in 2018. The credit cards category had the second-largest share of 16.3% in 2013, followed by prepaid cards with 4.0%. Over the forecast period, the number of prepaid cards is expected to increase from 687,496 in 2014 to 1.0 million in 2018, at the fastest CAGR of 11.13%. The charge card category held a negligible industry share of 0.1% in 2013.
- The value of the Romanian e-commerce market is expected to increase from RON6.2 billion (US$1.8 billion) in 2014 to RON13.5 billion (US$4.0 billion) in 2018, at a forecast-period CAGR of 21.64%, supported by the growing internet penetration and the rising number of online retailers.
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