Indian Confectionery Industry Trends & Forecasts

Summary

Understanding Consumer Trends and Drivers of Behavior in the Indian Confectionery Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product developments that effectively target the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings

·         Indian consumers seek Confectionery products to meet their desire for additional Fun and Enjoyment .

·         Sugar Confectionery accounts for the highest share of volume consumption and Chocolate will register the fastest growth in the market.

·         Consumption of Confectionery is driven by the younger demographics.

·         Men over-consume Confectionery products compared to women.

·         Media has a strong influence in creating a connection between consumers and products.

·         Confectionery consumption will be driven by the growing desire to seek novel tastes and experiences.

·         Health has a positive influence on consumers' purchase of Gum.

Complete Report Available at http://marketreportsstore.com/consumer-trends-analysis-understanding-consumer-trends-and-drivers-of-behavior-in-the-indian-confectionery-market/ .

Synopsis

Understanding Consumer Trends and Drivers of Behavior in the Indian Confectionery Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

Get access to:

·         Key consumer demographic groups driving consumption within the Indian market. The figures showcase the number of times consumers of specific ages and genders consume Confectionery, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall).

·         Market value and volumes over 2008-2018 for India and nine other countries to give a global context.

·         The degree of influence that the 20 key consumer trends identified by Canadean have on Confectionery consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group.

Buy a Copy of Report @ http://marketreportsstore.com/purchase?rname=13760 .

Table Of Contents

Definitions
Category classification and demographic definitions
Summary methodology
Canadean has identified nine mega-trends that drive food choice: these can be broken down into 20 sub-trends

Market context
The need to indulge and seek additional Fun and Enjoyment is driving the Indian Confectionery market
The Indian Confectionery market, currently valued at INR74.5 billion, is forecast to register high growth during 2013-2018
Sugar Confectionery accounts for the highest share of volume consumption and Chocolate will register the fastest growth in the market
There were 24.8 billion Confectionery occasions in India with the majority of consumption driven by the young population
The Indian Confectionery market registers the highest growth rate, both in value and volume terms across major markets
The Indian Confectionery market is one of the fastest-growing markets globally

Inquire before buying @ http://marketreportsstore.com/inquire-before-buying/?rname=13760 .

Demographic cohort consumption patterns
Men over-consume Confectionery products compared to women
Consumption of Confectionery is driven by the younger demographics
Both men and women can be classified as 'heavy frequency' consumers of Confectionery products
Although they have low per capita consumption, Older Consumers show the heaviest consumption frequency

Consumer trend analysis
Indian consumers seek Confectionery products to meet their desire for additional Fun and Enjoyment
Consumer trends influencing Confectionery consumption can be compared globally to highlight the degree of influence of each trend
The Changing Lifestyle mega-trend: The evolving needs of different age groups is a major driver of Confectionery consumption in India
The Connectivity mega-trend: Media has a strong influence in creating a connection between consumers and products

For more reports on Food & Beverages Click here

Contact sales@marketreportsstore.com  / Call +1 888 391 5441 for further information on “Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Indian Confectionery Market” report OR for any other market research and intelligence needs you may have for your business.