“Consumer Trends Analysis: Understanding
Consumer Trends and Drivers of Behavior in the UK Confectionery Market” Order
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Summary
Understanding Consumer Trends and Drivers of Behavior in the
UK Confectionery Market provides an overview of the market, analyzing market
data, demographic consumption patterns within the category, and the key
consumer trends driving consumption. The report highlights innovative new
product developments that effectively target the most pertinent consumer need
states, and offers strategic recommendations to capitalize on evolving consumer
landscapes.
Key Findings
The Chocolate category accounts for nearly two-thirds of all
volume sold in the UK Confectionery market.
The UK has the second highest per capita volume consumption
of Confectionery products.
Women marginally over-consume Confectionery products
compared to men in the UK.
Confectionery in the UK is consumed at a heavy frequency.
Indulgence is the key motivation for choosing Confectionery
products in the UK.
Tired consumers will look to Confectionery products for an
energy boost, driving demand for functional ingredients.
Comfort-seeking consumers will be receptive to re-launches
of retro Confectionery products.
Complete Report
available @ http://marketreportsstore.com/consumer-trends-analysis-understanding-consumer-trends-and-drivers-of-behavior-in-the-uk-confectionery-market/
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Synopsis
Understanding Consumer Trends and Drivers of Behavior in the
UK Confectionery Market identifies the key demographic groups driving
consumption, and what motivates their consumption. The report uses a unique method
of quantifying consumer trends to highlight the degree of influence they have
on consumption within the category. The report also identifies the most
important trends within the market and shows whether beliefs over what
influences consumer behavior within the category are accurate.
Get access to:
Key consumer demographic groups driving consumption within
the UK market. The figures showcase the number of times consumers of specific
ages and genders consume Confectionery, as well as identifying whether these
demographic groups ""over"" consume in the category (i.e.
they account for a higher proportion of occasions than the proportion of
society they represent overall).
Market value and volumes over 2008-2018 for the UK and nine
other countries to give a global context.
The degree of influence that the 20 key consumer trends
identified by Canadean have on Confectionery consumption volumes, with granular
analysis on the extent that degree of influences varies between gender and age
group.
Insight into the implications behind the data, and analysis
of how the needs will evolve in the short-to-medium term future.
Examples of international and UK-specific product innovation
targeting key consumer needs.
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Reasons To Buy
This report brings together consumer analysis and market
data to provide actionable insight into the behavior of UK Confectionery
consumers. This is based on unique consumer data, developed from extensive
consumption surveys and consumer group tracking, which quantifies the influence
of 20 consumption motivations in the Confectionery sector. This allows product
and marketing strategies to be better aligned with the leading trends in the
market.
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Table of Contents
Definitions
Category classification and demographic definitions
Summary methodology
Canadean has identified nine mega-trends that drive food choice: these can be broken down into 20 sub-trends
Category classification and demographic definitions
Summary methodology
Canadean has identified nine mega-trends that drive food choice: these can be broken down into 20 sub-trends
Market context
A desire for tasty, convenient snacks is driving consumption of Confectionery in the UK
The UK Confectionery market currently, valued at GBP5.3 billion, will witness relatively higher growth in the next five years
The Chocolate category accounts for nearly two-thirds of all volume sold in the UK Confectionery market
There were 13.5 billion Confectionery occasions in the UK in 2012, with the highest occasions witnessed amongst Older Consumers
Subdued volume consumption growth in Confectionery in the UK is limiting growth in value terms
The UK has the second highest per capita volume consumption of Confectionery products
A desire for tasty, convenient snacks is driving consumption of Confectionery in the UK
The UK Confectionery market currently, valued at GBP5.3 billion, will witness relatively higher growth in the next five years
The Chocolate category accounts for nearly two-thirds of all volume sold in the UK Confectionery market
There were 13.5 billion Confectionery occasions in the UK in 2012, with the highest occasions witnessed amongst Older Consumers
Subdued volume consumption growth in Confectionery in the UK is limiting growth in value terms
The UK has the second highest per capita volume consumption of Confectionery products
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