Netflix in Europe – Audiovisual Industry Forecasts 2018

RnR Market Research adds latest report "Netflix in Europe – Local video players strike back" to Its Librabry. It is based on an in-depth study of four European markets with varied profiles, namely Germany, France, the Netherlands and the United Kingdom.

As Netflix takes an important step in its international expansion strategy with almost simultaneous launches in six European countries, including Germany and France, this report examines the North American giant’s prospects for success in its deployment strategy.

It is based on an in-depth study of four European markets with varied profiles, namely Germany, France, the Netherlands and the United Kingdom.

By comparing the major features of the audiovisual sector, analyzing the main SVOD services on offer in these countries (national and North American), and identifying the strategies adopted by these services, the study reveals the key factors that are likely to promote or impede the development of Netflix in Europe. It also provides forecasts for penetration of the service and its competitors in the four markets covered.

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Report contents

Characteristics of the audiovisual landscapes

·         Four contrasting audiovisual landscapes: Germany

·         Four contrasting audiovisual landscapes: France

·         Four contrasting audiovisual landscapes: the Netherlands

·         Four contrasting audiovisual landscapes: the United Kingdom

SVOD offerings compared

• The SVOD market in Germany
• The SVOD market in France
• The SVOD market in the Netherlands
• The SVOD market in the United Kingdom

What are the chances of success for Netflix and its competitors in Europe?

• Europe: a new growth area for North American players
• Key factors for success of Netflix in Europe

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Table of Contents

1. Executive Summary

2. Methodology & definitions
2.1. General methodology of IDATE 's reports
2.2. Methodology specific to this report and definitions

3. Characteristics of the audiovisual landscapes
3.1. Evolution of the audiovisual market in Germany
3.2. Evolution of the audiovisual market in France
3.3. Evolution of the audiovisual market in the Netherlands
3.4. Evolution of the audiovisual market in the United Kingdom
3.5. AVMS and EU regulations

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4. SVOD offerings compared
4.1. Scope of SVOD
4.2. The German SVOD market
4.2.1. The main SVOD offerings in Germany
4.2.2. Players ' strategic positioning
4.3. The French SVOD market
4.3.1. The main SVOD offerings in France
4.3.2. Players ' strategic positioning
4.4. The Dutch SVOD market
4.4.1. The main SVOD offerings in the Netherlands
4.4.2. Players ' strategic positioning
4.5. The UK SVOD market
4.5.1. The main SVOD offerings in the United Kingdom
4.5.2. Players ' strategic positioning

5. What are the chances of success for Netflix and its competitors in Europe?
5.1. Europe: a new growth area for North American players
5.1.1. North American players already everywhere
5.1.2. The main growth driver for Netflix
5.1.3. Leadership already confirmed
5.1.4. Strengths and weaknesses of North American services
5.2. Opportunities and threats
5.2.1. Access to SVOD services
5.2.2. Ownership of exclusive premiere content rights
5.2.3. Competition from premium pay-TV
5.3. Market forecasts
5.3.1. Germany
5.3.2. France
5.3.3. Netherlands
5.3.4. United Kingdom

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