Russian Confectionery Market: What Consumers Eat and Why?

The report “The Russian Confectionery Market: What Consumers Eat and Why?” by Canadean is now available at RnRMarketResearch.com. Contact sales@rnrmarketresearch.com with report name in subject line and your contact details to purchase this report or get your questions answered.

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As economic and societal change drives incremental evolution of behavioral patterns, consumers’ consumption patterns can undergo changes as a result of a multitude of different trends: from indulgence to media influence, from aspirations for healthy lifestyles to the shifting state of gender roles; an understanding of which segments of society are consuming which products and why provides companies with an invaluable insight into the motivating forces of the market, allowing them to position their products with maximum efficiency and reap the greatest rewards.

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Consumer specialist Canadean’s brand new report – The Russian Confectionery Market: What Consumers Eat and Why? – is the result of its unique, highly detailed, and proprietary study of consumers’ Confectionery consumption habits, offering highly segmented data on the influence of 20 consumer trends on 26 consumer groups over 12 product categories within the Confectionery sector. Together with its provision of consumer penetration data for brands and private labels, and unique retailer choice data at the product category level – both of which augment original survey results with subsequent consumer tracking and modeling – this report answers the key questions integral to any Consumer Packaged Goods organization’s success: who is consuming what, and what is motivating this consumption? With its accurate quantification of the impact of consumer trends on specific segments of the market, The Russian Confectionery Market: What Consumers Eat and Why? facilitates informed updating of marketing tactics and strategic planning, and should be considered required reading for those serious about capitalizing on the opportunities in the Russian Confectionery market.

Some key insights include:

Females have a share of 57.1% of the Russian Confectionery market by value despite accounting for 54% of the population. This disproportionate consumption is still present in Gum, but stronger in the Chocolate and Sugar Confectionery product categories.

Tweens & Early Teens, Early Young Adults, and Older Young Adults record similar consumption patterns of Gum, after which consumption declines as consumers get older. This bodes well for the Gum market, whose value and volume will increase should these younger consumers continue this consumption pattern into old age.

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Sugar confectionery consumption is highest for Tweens & Early Teens and Mid-Lifers, where approximately 40% of each age group record Heavy frequency consumption. Suppliers need to address the lower consumption recorded by the Early Young Adults, Older Young Adults, and Pre-Mid-Lifers age groups in order to grow the value and volume of the market.

Market valuation reveals that chocolate accounts for more than 75% of consumption in the confectionary market in Russia in value terms. Gum has the lowest market share at around 5%.

Private label penetration is negligible in the Confectionery market in Russia. Confectionery markets tend to be strongly brand-driven with strong differentiation between products, explaining this low penetration.

Not only do a large proportion of Russian consumers highlight that specific consumer trends have an influence on their consumption, this translates into a significant proportion of actual value being directly influenced as well. Consumers are therefore acting on these trends enough to ensure that targeting them, in the right categories, is essential to success. The Indulgence trend is the most significant in the Russian Confectionery market.

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Browse more reports on Confectionery Market @ http://www.rnrmarketresearch.com/reports/food-beverage/food/confectionery .