The report
“The Indian Confectionery Market: What Consumers Eat
and Why?” by Canadean
is now available at RnRMarketResearch.com. Contact sales@rnrmarketresearch.com with report name in subject line
and your contact details to purchase this report or get your questions
answered.
This report is available at a flat
10% Discount on all license types till Nov 08, 2013. Listed above are original
prices and the discount is applicable on the same.
As
economic and societal change drives incremental evolution of behavioral
patterns, consumers’ consumption patterns can undergo changes as a result of a
multitude of different trends: from indulgence to media influence, from
aspirations for healthy lifestyles to the shifting state of gender roles; an
understanding of which segments of society are consuming which products and why
provides companies with an invaluable insight into the motivating forces of the
market, allowing them to position their products with maximum efficiency and
reap the greatest rewards.
Complete report available @ http://www.rnrmarketresearch.com/the-russian-confectionery-market-what-consumers-eat-and-why-market-report.html
.
Consumer
specialist Canadean’s brand new report – The Indian Confectionery Market: What
Consumers Eat and Why? – is the result of its unique, highly detailed, and
proprietary study of consumers’ Confectionery consumption habits, offering
highly segmented data on the influence of 20 consumer trends on 26 consumer
groups over 12 product categories within the Confectionery sector. Together
with its provision of consumer penetration data for brands and private labels,
and unique retailer choice data at the product category level – both of which
augment original survey results with subsequent consumer tracking and modeling
– this report answers the key questions integral to any Consumer Packaged Goods
organization’s success: who is consuming what, and what is motivating this
consumption? With its accurate quantification of the impact of consumer trends
on specific segments of the market, The Indian Confectionery Market: What
Consumers Eat and Why? facilitates informed updating of marketing tactics and
strategic planning, and should be considered required reading for those serious
about capitalizing on the opportunities in the Indian Confectionery market.
Some key insights include:
In
general, Indian consumers are often acting upon Consumer Trends when it comes
to their actual consumption behaviors. This is important as it means that
effective targeting of these trends offers real value to marketers.
Consumption
frequency analysis reveals that Kids & Babies in India comprise the highest
Heavy Frequent users of chocolate products. Age groups such as Tweens &
Early Teens and Early Young Adults also account for a significant share,
especially given the overall number of people in these groups. Targeting the
youth market and younger adults is therefore key to success in this market.
Request a sample copy @ http://www.rnrmarketresearch.com/contacts/request-sample?rname=123864
.
Across all
the categories one of the key trends that is having a direct influence on
market values is the Fun and Enjoyment trend. Indian consumers want this from
their Confectionery purchases and meeting this need will be a powerful
proposition for marketers in the future.
Across the
whole market, Sugar Confectionery is the leading category by some margin,
accounting for over half of sales. In this large market, its youth orientation
combines with a context of population growth to make this a key growth
opportunity.
Brand
analysis reveals that the Indian Sugar Confectionery market is dominated by
branded products, while private label penetration is almost insignificant.
While this situation is currently very favorable for branded products, it might
be that retailers might start to seek to develop their presence in the market
in the future.
Perhaps
unsurprisingly, the market value for packaged Confectionery appears to be driven
by the more affluent consumer groups in India, which account for the majority
of market share of all wealth groups covered. This group is most able to afford
these “everyday luxuries” and represent a key target market.
Purchase a copy of this report @ http://www.rnrmarketresearch.com/contacts/purchase?rname=123864
.
