The report
“The Brazilian Dairy Market: What Consumers Eat and
Why?” by Canadean
is now available at RnRMarketResearch.com. Contact sales@rnrmarketresearch.com with report name in subject line
and your contact details to purchase this report or get your questions
answered.
This report is available at a flat
10% Discount on all license types till Nov 08, 2013. Listed above are original
prices and the discount is applicable on the same.
As
economic and societal change drives incremental evolution of behavioral
patterns, consumers’ consumption patterns can undergo changes as a result of a
multitude of different trends: from indulgence to media influence, from
aspirations for healthy lifestyles to the shifting state of gender roles; an
understanding of which segments of society are consuming which products and why
provides companies with an invaluable insight into the motivating forces of the
market, allowing them to position their products with maximum efficiency and
reap the greatest rewards.
Complete report available @ http://www.rnrmarketresearch.com/the-brazilian-dairy-market-what-consumers-eat-and-why-market-report.html
.
Consumer
specialist Canadean’s brand new report – The Brazilian Dairy Market: What
Consumers Eat and Why? – is the result of its unique, highly detailed, and
proprietary study of consumers’ Dairy consumption habits, offering highly
segmented data on the influence of 20 consumer trends on 26 consumer groups
over 12 product categories within the Dairy sector. Together with its provision
of consumer penetration data for brands and private labels, and unique retailer
choice data at the product category level – both of which augment original
survey results with subsequent consumer tracking and modeling – this report
answers the key questions integral to any Consumer Packaged Goods
organization’s success: who is consuming what, and what is motivating this
consumption? With its accurate quantification of the impact of consumer trends
on specific segments of the market, The Brazilian Dairy Market: What Consumers
Eat and Why? facilitates informed updating of marketing tactics and strategic
planning, and should be considered required reading for those serious about
capitalizing on the opportunities in the Brazilian Dairy market.
Some key insights include:
Over 45%
of the market’s value is accounted for by consumption of products by those aged
just 25 years old. Targeting young families and singles under this age is
therefore crucial in maintaining market positions.
Although
the picture varies by category, a large share of Brazilians state that trends
direct their consumption choices. While they do not always act on these trends,
the share of the end markets that these trends affect is very significant, and
the successful targeting of these trends will be key for future growth.
Request a sample copy @ http://www.rnrmarketresearch.com/contacts/request-sample?rname=121377
.
Market
valuation indicates Cheese has a share of 30% in value terms in the overall
Dairy market in Brazil. Milk ranks a close second, followed by Butter &
Spreadable Fats. Cream has the lowest value share in the Dairy market.
Private
label penetration by volume is less than 10% in the dairy market in Brazil. Its
penetration is highest for Cheese and lowest for Butter & Spreadable fats.
The single
most common trend cited by Dairy customers in Brazil is Changing Age
Structures: they seek products that better reflect the needs of their age more
specifically. The sometimes contradictory trends of Quality and Value for Money
also play a significant role in certain categories.
Purchase a copy of this report @ http://www.rnrmarketresearch.com/contacts/purchase?rname=121377
.
