The report
“The Russian Meat Market: What Consumers Eat and Why?” by Canadean is now available at RnRMarketResearch.com.
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This report is available at a flat
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prices and the discount is applicable on the same.
As
economic and societal change drives incremental evolution of behavioral patterns,
consumers’ consumption patterns can undergo changes as a result of a multitude
of different trends: from indulgence to media influence, from aspirations for
healthy lifestyles to the shifting state of gender roles; an understanding of
which segments of society are consuming which products and why provides
companies with an invaluable insight into the motivating forces of the market,
allowing them to position their products with maximum efficiency and reap the
greatest rewards.
Complete report available @ http://www.rnrmarketresearch.com/the-russian-meat-market-what-consumers-eat-and-why-market-report.html
.
Consumer
specialist Canadean’s brand new report – The Russian Meat Market: What
Consumers Eat and Why? – is the result of its unique, highly detailed, and
proprietary study of consumers’ Meat consumption habits, offering highly
segmented data on the influence of 20 consumer trends on 26 consumer groups
over 12 product categories within the Meat sector. Together with its provision
of consumer penetration data for brands and private labels, and unique retailer
choice data at the product category level – both of which augment original
survey results with subsequent consumer tracking and modeling – this report
answers the key questions integral to any Consumer Packaged Goods
organization’s success: who is consuming what, and what is motivating this
consumption? With its accurate quantification of the impact of consumer trends
on specific segments of the market, The Russian Meat Market: What Consumers Eat
and Why? facilitates informed updating of marketing tactics and strategic
planning, and should be considered required reading for those serious about
capitalizing on the opportunities in the Russian Meat market.
Some key insights include:
While
similar proportions of males and females consume Raw Packaged Meat – processed,
males consume more often. For instance, only 19% of females record Heavy
frequency consumption compared with 33% of males. Marketers need to keep this
gender gap in mind when designing products and campaigns for the Raw Packaged
Meat – processed market.
Private
label penetration is high in the Fresh Meat (counter), Cooked Meats – Counter,
and Frozen Meat categories, where over half of the volume of products
distributed is private label. In contrast, private label penetration is only 9%
in the Raw Packaged Meat – processed category, highlighting a market retailers
may next seek to explore.
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.
The
Moderate Income wealth group has the largest share of the Meat market in Russia
with 38.5%, despite accounting for only 31% of the population. Marketers need
to target products at the right price points for this wealth group in order to
take advantage of their above average consumption.
Not only
do a large proportion of Russian consumers, in certain categories at least,
highlight that specific consumer trends have an influence on their consumption,
this translates into a significant proportion of actual value being directly
influenced as well. Consumers are therefore acting on these trends enough to
ensure that targeting them, in the right categories, is essential to success.
The
Personal Space and Time trend influences 45.5% of the value of the Frozen Meat
market. This highlights the extent to which consumers value the ability to
relax these products provide them with. Additionally, their long storage allows
consumers to cut down on the number of shopping visits they need to make.
Fresh Meat
(counter) is the most valuable category in the Meat market, followed by Raw
Packaged Meat-whole cuts. Ambient Meat is the smallest category, with a market
share of 5%.
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Browse more reports on Meat &
Poultry Market @ http://www.rnrmarketresearch.com/reports/food-beverage/food/meat-poultry
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