Summary
Understanding
Consumer Trends and Drivers of Behavior in the French Confectionery Market
provides an overview of the market, analyzing market data, demographic
consumption patterns within the category, and the key consumer trends driving
consumption. The report highlights innovative new product developments that
effectively target the most pertinent consumer need states, and offers
strategic recommendations to capitalize on evolving consumer landscapes.
Key Findings
- The need to indulge and seek
additional fun and enjoyment is driving the French Confectionery market
- Chocolate accounts for the
highest share of all volume sold in the French Confectionery market
- Consumers aged 45 and over are
consuming Confectionery less regularly than younger consumers
- French females are marginally
over-consuming Confectionery compared to their male counterparts
- Consumers are seeking products
that meet age specific requirements or changes in their lifestages
- Busy consumers will seek
on-the-go, Confectionery options that offer an energy boost
Synopsis
Understanding
Consumer Trends and Drivers of Behavior in the French Confectionery Market
identifies the key demographic groups driving consumption, and what motivates
their consumption. The report uses a unique method of quantifying consumer
trends to highlight the degree of influence they have on consumption within the
category. The report also identifies the most important trends within the
market and shows whether beliefs over what influences consumer behavior within
the category are accurate.
Get access to:
- Key consumer demographic groups
driving consumption within the French market. The figures showcase the
number of times consumers of specific ages and genders consume Confectionery,
as well as identifying whether these demographic groups "over"
consume in the category (i.e. they account for a higher proportion of
occasions than the proportion of society they represent overall)
- Market value and volumes over
2008-2018 for France and nine other countries to give a global context
- The degree of influence that the
20 key consumer trends identified by Canadean have on Confectionery
consumption volumes, with granular analysis on the extent that degree of
influences varies between gender and age group
- Insight into the implications
behind the data, and analysis of how the needs of will evolve in the
short-to-medium term future
- Examples of international and
France-specific product innovation targeting key consumer needs
Reasons To Buy
This report brings together consumer analysis and market data to provide actionable insight into the behavior of French Confectionery consumers. This is based on Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Confectionery sector. This allows product and marketing strategies to be better aligned with the leading trends in the market.
