New Zealand’s Cards and Payments Industry Competitive landscape & Future scope

Synopsis

The report provides top-level market analysis, information and insights on New Zealand's cards and payments industry, including:

• Current and forecast values for each category of New Zealand's cards and payments industry, including debit cards, credit cards, charge cards and prepaid cards
• Comprehensive analysis of the industry’s market attractiveness and future growth areas
• Analysis of various market drivers and regulations governing New Zealand's cards and payments industry
• Detailed analysis of the marketing strategies adopted for selling debit, credit, charge and prepaid cards used by banks and other institutions in the market
• Comprehensive analysis of consumer attitudes and buying preferences for cards
• The competitive landscape of New Zealand's cards and payments industry

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Summary
The New Zealand card payments channel registered positive growth during the review period (2009–2013), recording a compound annual growth rate (CAGR) of 4.71% to reach 15.0 million cards in circulation by the end of 2013. In terms of transaction value, the card payments channel valued NZD86.3 billion (US$70.9 billion) in 2013, after registering a CAGR of 2.81% during the review period. Improved banking infrastructure and the increasing acceptance of card-based payments in merchant outlets were key factors for the growth of the card payments channel.
In terms of transaction value, debit cards accounted for the highest share during review period with 66.5% in 2013, and are expected to maintain this over the forecast period. The category is expected to grow at a forecast-period CAGR of 1.05% from NZD58.3 billion in 2014 to NZD60.8 billion in 2018. The second-highest share in terms of transaction value was held by credit cards with 27.7%, followed by charge cards with 5.5% and prepaid cards with 0.3%.
The number point of sale (POS) terminals in New Zealand recorded a review-period CAGR of 0.99%, and is expected to post a forecast-period CAGR of 3.12%. Transaction volumes and values for credit, debit and charge cards are growing more at POS terminals than at automatic teller machines (ATMs), indicating the rising adoption of electronic payments in New Zealand.

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Scope

• This report provides a comprehensive analysis of New Zealand's cards and payments industry.
• It provides current values for New Zealand's cards and payments industry for 2013, and forecast figures for 2018.
• It details the different economic, infrastructural and business drivers affecting New Zealand's cards and payments industry.
• It outlines the current regulatory framework in the industry.
• It details the marketing strategies used by various banks and other institutions.
• It profiles the major banks in New Zealand's cards and payments industry.

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