Tuesday, June 10, 2014

Philippines, Turkey & South Africa Savory Snacks Industry growth Prospects

Market Focus: Trends and Developments in the Savory Snacks Sector in Philippines
Summary
This report brings together consumer insight and market data to provide a comprehensive brief of the Philippines' Savory Snacks sector. This allows for the rapid identification of key growth opportunities across major Savory Snacks categories and their packaging.
Key Findings
  • The Savory Snacks market in the Philippines is forecast to register moderate growth during 2013-2018, providing opportunities for manufacturers to innovate and introduce new products in the market.
  • Meat Snacks is the fastest-growing category although the overall market is driven by the Processed Snacks and Nuts and Seeds categories.
  • Increasing income levels, urbanization, and busy lives of Filipino consumers have led to the growth of Savory Snacks.
  • Hypermarkets and Supermarkets continue to be the preferred distribution channel for Savory products, followed by Convenience Stores.
  • Traditional Snacks and Snacks with innovative ingredients and flavors will drive the demand for Savory Snacks in the Philippines.
Synopsis
The growing economy and a large young population in the Philippines provide significant growth opportunities to manufacturers of Savory Snacks. While increasing urbanization and the rising disposable income of the middle class is driving growth of the Savory Snacks sector in the urban centres in the country, low penetration in the rural areas is holding down the overall growth rate. Processed Snacks is the leading category by value, followed by Nuts and Seeds. In the consumer demand side, Quality and Fun and Enjoyment are the leading motivational factors influencing Savory Snacks consumption.
Market Focus: Trends and Developments in the Savory Snacks Sector in Turkey
Summary
This report brings together consumer insight and market data to provide a comprehensive brief of the Turkish Savory Snacks sector. This allows for the rapid identification of key growth opportunities across major Savory Snacks categories and their packaging.
Key Findings
  • Offering new product experiences that add value to the product can be a key marketing strategy.
  • Marketers are innovating with flavor and the use of new ingredients to offer a new experience.
  • Private label penetration is expected to increase with growth of the organized retail market in Turkey.
  • Developing organized retail in Turkey supports the growth of branded products in the Savory Snacks market.
  • Rising consumption of Processed Snacks, Nuts and Seeds, and Potato Chips will drive changes in packaging demand by 2018.
Synopsis
A large young population base and rising disposable income is driving consumption of Savory Snacks in Turkey. Health and Wellness concerns are also influencing consumption patterns in the country. Turkish consumers are highly price conscious and exhibit low brand loyalty, resulting in greater penetration of store brands, also driven by the growth of organized retail in the country.
Market Focus: Trends and Developments in the Savory Snacks Sector in South Africa
Summary
This report brings together consumer insight and market data to provide a comprehensive brief of the South African Savory Snacks sector. This allows for the rapid identification of key growth opportunities across major Savory Snacks categories and their packaging.
Key Findings
  • High number of young consumers, rapid urbanization and increasing disposable income provide scope for the growth in the Savory Snacks sector.
  • Fun and Enjoyment and Indulgence are the two most influential trends in the Savory Snacks market.
  • Hypermarkets and Supermarkets are the most frequented retail outlets for the purchase of Savory Snacks in South Africa.
  • Introduction of new flavors and product innovation facilitates continued growth of Potato Chips.
  • Processed Snacks and Nuts and Seeds to witness increased market share during 2008-2018.
  • Scope exists for the introduction of Savory Snacks that promote good health and products that suit the changing consumer lifestyle.


Synopsis
The increasing disposable income of South African consumers, growing rate of urbanization, and a large young population base has led to greater consumption of Savory Snacks. The market is led by Potato Chips and Processed Snacks, which are high value categories and the growth is expected to be highest in the Processed Snacks category.
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