Opportunities in French Bakery and Cereals Industry

“Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the French Bakery and Cereals Market” Order report by calling marketreportsstore.com at +1 888 391 5441 OR send an email on sales@marketreportsstore.com .

Summary

Understanding Consumer Trends and Drivers of Behavior in the French Bakery and Cereals Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings

• France has one of the highest per capita volume consumption of Bakery and Cereals globally
• Older Consumers as a demographic have the highest number of Bakery and Cereals occasions per year
• The consumption of Bakery and Cereals among French consumers is driven by the pursuit of Indulgence and lifestage needs at an affordable price
• Busy lifestyles will drive demand for products convenient for on-the-go consumption

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Synopsis

Understanding Consumer Trends and Drivers of Behavior in the French Bakery and Cereals Market identifies the key demographic groups driving consumption and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

Get access to:

• Key consumer demographic groups driving consumption within the French market. The figures showcase the number of times consumers of specific ages and gender consume Bakery and Cereals, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall).
• Market value and volumes over 2008-2018 for France and nine other countries to give a global context.
• The degree of influence that the 20 key consumer trends identified by Canadean have on Bakery and Cereals consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group.
• Insight into the implications behind the data, and analysis of how the needs of will evolve in the short-to-medium term future.
• Examples of international and France-specific product innovation targeting key consumer needs.

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Reasons To Buy
This report brings together consumer analysis and market data to provide actionable insight into the behavior of French Bakery and Cereals consumers. This is based on unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Bakery and Cereals sector. This allows product and marketing strategies to be better aligned with the leading trends in the market.
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Table Of Contents
Definitions
Category classification and demographic definitions
Summary methodology
Canadean has identified nine mega-trends that drive food choice: these can be broken down into 20 sub-trends
Market context
Indulgence, Health, and wide product choices are the key drivers of Bakery and Cereal consumption
French Bakery and Cereals market, currently valued at EUR21.0 billion, will witness marginally higher growth in the next five years
The French Bakery and Cereals market is dominated by the Bread and Rolls category
There were 43.4 billion Bakery and Cereals occasions in France in 2012, with the highest occasions witnessed amongst Older Consumers
Subdued volume consumption growth in Bakery and Cereals in France is resulting in modest growth in value terms
France has one of the highest per capita volume consumption of Bakery and Cereals globally
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