US Confectionery Market: Understanding Consumer Trends

“Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the US Confectionery Market” Order report by calling marketreportsstore.com at +1 888 391 5441 OR send an email on sales@marketreportsstore.com .

Summary

Understanding Consumer Trends and Drivers of Behavior in the US Confectionery Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product developments that effectively target the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings

• A desire for indulgent treats is the primary driver of consumption in the US
• Busy Lives of the US consumers drive consumption of on-the-go Confectionery products
• Older Consumers are under-consuming Confectionery products in the US
• US women are 'heavy frequency' consumers of Confectionery products
• The US has the most attractive Confectionery market in the world in terms of volume consumption

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Synopsis

Understanding Consumer Trends and Drivers of Behavior in the US Confectionery Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

Get access to:

• Key consumer demographic groups driving consumption within the US market. The figures showcase the number of times consumers of specific ages and genders consume Confectionery, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
• Market value and volumes over 2008-2018 for the US and nine other countries to give a global context
• The degree of influence that the 20 key consumer trends identified by have on Confectionery consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group
• Insight into the implications behind the data, and analysis of how the needs of will evolve in the short-to-medium term future
• Examples of international and US-specific product innovation targeting key consumer needs

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Reasons To Buy
This report brings together consumer analysis and market data to provide actionable insight into the behavior of US Confectionery consumers. This is based on unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Confectionery sector. This allows product and marketing strategies to be better aligned with the leading trends in the market.
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Table Of Contents
Definitions
Category classification and demographic definitions
Summary methodology
has identified nine mega-trends that drive food choice: these can be broken down into 20 sub-trends
Market context
A desire for indulgent, affordable, and convenient snacking is driving Confectionery consumption
The US Confectionery market, currently valued at EUR33.0 billion, will witness relatively higher growth in the next five years
The Confectionery market is dominated by the Chocolate category, at 64.2% of volume consumption
There were 69.6 billion Confectionery occasions in the US in 2012, with the highest number of occasions witnessed among women
The high value growth compared to volume growth highlights opportunities for premium products in the US
The US has the most attractive Confectionery market in the world in terms of volume consumption
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