2020
Foresight: Banking The Mass Affluent: Order report by calling ReportsnReports.com at +1 888
391 5441 OR send an email on sales@reportsandreports.com with report name in subject line and your contact details.
The report provides top-level market analysis,
information and insights, including:
·
Insights about the mass affluent banking
market, its global market size and forecast with regional breakdowns.
·
Focus on the mass affluent customer
segment, and charting of the spending behavior of the mass affluent with an
emphasis on the banking sector.
·
Key factors that are driving and
generating new opportunities for the mass affluent market.
·
Analysis of the marketing, advertising
and targeting strategies adopted by banks, supported with examples and case
studies.
Request
a sample copy of this report @ http://www.reportsnreports.com/contacts/requestsample.aspx?name=272317
.
Summary
·
The mass affluent population is rapidly
growing and accounted for a 7.41% share of the world’s population in 2012.
Although it is a relatively small segment in volume terms, it holds around 40%
of the total world’s wealth. In volume terms, the US is the leading country
with a mass affluent population of 77.77 million. In regional terms, Europe has
the largest mass affluent population while the Asia-Pacific is the fastest-growing.
·
The mass affluent population is an
entirely separate group of customers who are demographically and economically
different from HNWIs and the mass market. Their lifestyle, spending behavior
and attitudes are unlike those of the rest of the population.
·
The mass affluent category has a
different approach to money management, and displays a preference for spending
and investments. The mass affluent have different lifestyles and tend to spend
more on entertainment, luxury and leisure products and services. Demographically,
most of the mass affluent population is reaching retirement age and were
victims of the financial crisis of 2008. The category has a tendency to save
for retirement, and their children’s education.
Complete report spread across 58 pages available @ http://www.reportsnreports.com/reports/272317-2020-foresight-banking-the-mass-affluent.html .
Scope
·
This report provides an extensive
analysis on targeting the mass affluent population by banks, financial
institutions and wealth management companies.
·
It details historical values for the
mass affluent population for 2008–2012, along with forecast figures for
2013–2017.
·
The report provides a detailed analysis
of opportunities and drivers, marketing and targeting strategies, challenges in
targeting mass affluent customers.
·
The report profiles leading market
players stating their marketing, targeting and advertising strategies for mass
affluent
Reasons
to Buy
·
Take strategic business decisions using
national historic and forecast market data related to the mass affluent
population.
·
Understand the growth drivers and
restraints for targeting mass affluent customers, along with key market trends
and growth opportunities.
·
Assess the marketing and targeting
strategies adopted by the banks, financial institutions and other wealth
management companies for mass affluent customers.
·
Assess the competitive dynamics in the
banking sector to reach the mass affluent.
Key
Highlights
·
Europe has the largest mass affluent
population, while Asia-Pacific's is the fastest-growing.
·
In 2012, the US had the largest mass
affluent population of 75.34 million. It grew at a review-period compound
annual growth rate (CAGR) of 4.78%.
·
India and China are the major emerging
contributors to Asia-Pacific’s mass affluent population growth.
·
Mass affluent customers are raising
their contributions to retirement plans.
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business.
