Prepared Meals Market: Understanding Consumer need states & Upcoming Trends

New Opportunities in the Prepared Meals Markets: Order report by calling marketreportsstore.com at +1 888 391 5441 OR send an email on sales@marketreportsstore.com .

Summary
"Identifying new opportunities in the Prepared Meals markets and responding to evolving consumer need states"provides detailed insight into new opportunities in Prepared Meals in both developing and developed countries. The evolution of consumption habits across the world means both retailers and manufacturers need a renewed understanding of consumer's changing lifestyles, and how this will affect their product choices. To do this, the report highlights innovative new product development for effectively targeting consumers' most important needs,and offers strategic recommendations to capitalize on the evolving motivations driving consumption.
Key Findings
- Consumers in the global bottom 50 percentile of global wealth are more likely to turn to Ready Meals than those in the top 50 percentile
- Men are more reliant on convenient offerings than women in developed countries
- Eating occasions are becoming increasingly informal, with people more likely to eat on their own, or jn combination with other activities
- Consumers are looking for indulging treats that offer moments of escapism
- Sales of premium Ready Meals are increasing as consumers increasingly associate processed food with inferior taste and quality.

Complete Report available @ http://marketreportsstore.com/identifying-new-opportunities-in-the-prepared-meals-markets-and-responding-to-evolving-consumer-need-states/ .

Synopsis.
"Identifying new opportunities in the Prepared Meals markets and responding to evolving consumer need states"shows how consumer behavior is evolving and this will open up new opportunities in the Prepared Meals market. This includes a more holistic understanding of health and the role drinks can play in meeting these needs, the continuing influence consumers' busy lives has in changing consumption habits, the ongoing key role taste will play in consumer choices.
In particular, this report includes:
- Identification of the key consumer demographic groups driving consumption of Prepared Meals in two regions based on economic positioning: Developed Economies (France, Germany, Italy, Spain, the UK and the US), and Emerging Economies (Brazil, China, and Russia). The figures show the volume of Prepared Meals consumption attributed to specific age, gender, wealth, and location groups, as well as identifying the key motivations driving consumption in each of these regions.
- In addition the report identifies whether these consumers "over" consume in Prepared Meals (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
- Breakdowns are provided for infrequent consumers of Prepared Meals into age, gender and leisure time
- The evolution of consumer need states will create opportunities for marketers in four areas: evolving meal times, managing living costs, indulgence and health. The report explores the consumer behavior underpinning these trends, highlights innovative product development driven by these evolving consumer needs, and provides actionable insights for marketers to better position their products to meet these trends.
Buy a Copy of Report @ http://marketreportsstore.com/purchase?rname=13478 .
Reasons To Buy
- This report provides actionable insight into new opportunities emerging in Prepared Meals markets bybringing together consumer analysis and case studies
- This is based on unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in 3 Prepared Meals categories
- Understanding these trends, and how the most innovative marketers are seeking to target them, will allow marketing tactics and strategy to be updated in line with the very latest consumer behaviors.
Inquire before buying @ http://marketreportsstore.com/inquire-before-buying/?rname=13478 .

Table Of Contents

Introduction and methodology

Market value and volume of the global Prepared Meals market

Demographic analysis of Prepared Meals occasions

Analysis of the key drivers of Prepared Meals occasions across the globe

Recommendations

Appendix

Contact sales@marketreportsstore.com  / Call +1 888 391 5441 for further information on “New Opportunities in the Prepared Meals Markets” report OR for any other market research and intelligence needs you may have for your business.

New Report On Prepared Meals Industry in US

The report “The US Prepared Meals Market: What Consumers Eat and Why? ″ by Canadean is now available at RnRMarketResearch.com. Contact sales@rnrmarketresearch.com with The US Prepared Meals Market: What Consumers Eat and Why? In subject line and your contact details to purchase this report or get your questions answered.

The collection of ‘Food’ market research reports has a new addition of” The US Prepared Meals Market: What Consumers Eat and Why?”On RnRMarketResearch.com. This report provides the results for the Prepared Meals market in the US from RnRMarketResearch is unique, highly detailed study of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.

Introduction and Landscape
Why was the report written?

Marketers in the Prepared Meals market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the Prepared Meals market they account for, and which consumer trends drive their behavior.

What is the current market landscape and what is changing?
As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008-2009 the retail market has been characterized by an increase in the amount of discounted and own-brand products. Prepared Meals are not considered essential items and therefore consumption patterns have been comparatively affected. As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the Medium and Heavy frequency bands and the amount of Non-users should decrease.

Request a sample copy of this report by Canadean @ http://www.rnrmarketresearch.com/contacts/request-sample?rname=121418.

What are the key drivers behind recent market changes?
Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the consumption of sales across 26 consumer groups. The data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Key Features and Benefits

§  Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Meal Kits, Pizza, and Ready Meals markets.

§  Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.

§  Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.

§  Unique retailer choice data at the product category level, based upon the original survey and then subsequent consumer tracking and modeling.

Complete report spread across [60] pages available @ http://www.rnrmarketresearch.com/the-us-prepared-meals-market-what-consumers-eat-and-why-market-report.html . Read more on “The US Prepared Meals Market: What Consumers Eat and Why?” report below.

Key Market Issues

• More females consume Meal Kits than males. For instance, 13% of females record Heavy frequency consumption compared to 8% of males, while 31% of females record Light frequency consumption compared to 25% of males. Suppliers should consider this gender gap when developing their marketing strategies.
• The Prepared Meals market in the US is dominated by the Ready Meals category, which constitutes 67% of the overall market by value. This market is double the size of the second-largest product category, Pizza.
• The frequency of Pizza consumption is highest among Tweens and Early Teens, 45% of which are Heavy frequency consumers. This indicates that advertising and marketing campaigns are effectively executed on this demographic. 

Key Highlights

• Older Consumers have a 24% share of the total Prepared Meals market in the US. This is a direct result of their sheer numbers, with the age group accounting for 25% of the total population. Slightly below average consumption by this age group indicates that it still has the potential to grow.
• Approximately 40% of the value of the US Prepared Meals market is accounted for by consumers in the Time Rich busy lives group. This highlights the importance of children and young adults in education to the Prepared Meals market.
• Private labels record the highest penetration in the Meal Kits product category, which is also the least valuable in the Prepared Meals market in the US. Consumption in the more valuable categories of Ready Meals and Pizza doesn’t exceed 10%, highlighting an area which may come under increased focus from retailers.

For further information on “The US Prepared Meals Market: What Consumers Eat and Why?” report OR for any other business research / market intelligence need on the ‘Food’ market (http://www.rnrmarketresearch.com/reports/food-beverage/food .), contact sales@rnrmarketresearch.com / Call +1 888 391 5441.