The report
“The US Skincare & Suncare Market: What Consumers
Use and Why?” by Canadean
is now available at RnRMarketResearch.com. Contact sales@rnrmarketresearch.com with report name in subject line
and your contact details to purchase this report or get your questions
answered.
This
report provides the results for the Suncare & Skincare market in The US,
highly detailed study of consumers’ Consumer Packaged Goods (CPG) consumption
habits, and forms part of an overall series covering all CPG product markets.
Its coverage includes, but is not limited to, consumption behaviors, the extent
to which consumer trends influence their consumption, the value of the market
these trends influence, and brand and private label choices as well as retailer
choices. Much of this information can also be analyzed by specific consumer
groups, providing hard and fast data on consumers and markets at the product
category level.
Private
label penetration is relatively low, reaching a high of 17% in the After-sun
product category. Penetration was particularly low in Self-tan, highlighting
that significant investment is still required by retailers wishing to establish
a large market share in this area.
The
importance of the youngest and oldest consumers in the Suncare market is
evident from the large market share of the Time Rich Busy Lives group, 40% of
the market by value. Exposure to the sun increases with leisure time, while the
youngest and the oldest are most at risk from the effects of over-exposure.
Consumer
survey results indicate that Better value for money is one of the leading
trends affecting consumers’ choices of Suncare products in the US. The weak
economic conditions in the US are reflected in the importance of the Better
value for money trend, with consumers considering Suncare as a category in
which they can control their spending by trading down, purchasing private
labels or decreasing consumption frequency.
Older
Consumers hold the largest share of the US Suncare market by value, though this
is disproportionally low given their population size. Older Consumers account
for 25% of the population, but only 20% of the market, indicating that
suppliers targeting this age group need to develop strategies to increase their
consumption frequency or encourage them to purchase more expensive products.
Consumer
segmentation analysis by wealth group indicates that the Affluent wealth group
has the largest share of the market by value. The Better Off wealth group holds
the second-largest share. This suggests strong potential for aspirational and
premium products.
While
overall consumption is low, women consume more Self-tan than men. The largest
difference between genders is in the number of Light frequency users, where
twice as many women as men record this consumption frequency.
Complete report of US Suncare Market
available @ http://www.rnrmarketresearch.com/the-us-suncare-market-what-consumers-use-and-why-market-report.html
. OR Request a sample copy @ http://www.rnrmarketresearch.com/contacts/request-sample?rname=126578
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While women continue to dominate the market, men account for one third
of the markets’ value, highlighting that it’s very likely that men’s use of
skincare products is significantly greater than sales of products aimed
specifically at men.
The share of total consumption of skincare by those under the age of 16
is likely much larger than many would think. The majority of product use here
will be directed by parents applying products to their younger children, as
well as purchases they make for themselves. Targeting parent’s concerns for
their children’s needs is therefore an addressable market in its own right.
Consumer Trends are having a major influence on the overall US skincare
market. In terms of market value, Beauty and Changing Age Structure trends are
leaders, but Individualism is also playing a major role, highlighting the need
for highly targeted products.
Market valuation reveals that Facial Care accounts for more than 60% of
the skincare market in value terms, followed by Body Care. Others have less
than a 5% share in the overall market.
Brand analysis reveals that private labels have not succeeded in making
major inroads into the US skincare market. It’s highest, at 17% volume share,
in Make-Up Remover, but is significantly lower in other categories.
While prestige products may well be reserved for better of Americans,
major parts of the market are accounted for by those of more limited means.
This highlights a large addressable market for value for money propositions.
Complete report of US Skincare
Market available @ http://www.rnrmarketresearch.com/the-us-skincare-market-what-consumers-use-and-why-market-report.html
. OR Request a sample copy @ http://www.rnrmarketresearch.com/contacts/request-sample?rname=125122
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