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Synopsis
China tourism market has gained momentum
in recent years, with the CAGR of 26.2% between 2009 and 2012. In 2012, the
revenue in China tourism industry approximated RMB2.6 trillion, up 15.1%
year-on-year.
China is at the turning point for
economic restructuring and upgrading, leading to the economic growth slowdown
but still in a robust way. Coupled with the improvement of national income
level, the tourism industry of China witnesses consolidated growth, with the
estimated revenue in 2013 growing by 14.3% year-on-year.
Domestic Tourism Is Of Absolute
Dominance
China tourism industry is made up
of domestic tourism, inbound tourism and outbound tourism. Of these, domestic
tourism is of absolute dominance in terms of either population or revenue. In
2012, the population of domestic tourism stood at 2.957 billion person-times,
accounting for 93.2%, with the revenue hitting RMB2.2706 trillion or 87.8%. It
is estimated that the number of domestic tourists in 2013 will claim 3.275
billion person-times, standing at 95.3%, with the targeted revenue increasing
by 15.4% year-on-year to RMB2.62 trillion.
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The Number
of Star Hotels Demonstrates Shrinkage, while the Number of High-End Hotels
Continue Expanding In 2012, China had a total of 24,900 travel agencies with a
year-on-year increase of 5.3%. In 2007-2012, the number of travel agencies in
China witnessed stable growth momentum, with the CAGR of 4.8%. In particular,
the number of star-class hotels saw a CAGR of negatively 3.5% from 2007 to
2012, three-star hotels 5.9%, four-star hotels 10.5%, and five-star hotels
13.9%.
The report
touches on 20 major tourism enterprises, of which, three ones specialize in
hotel running, one mainly involves in cruise business and the other 16 ones
feature tourism industry. In 2012, the top three tourism companies by revenue
came to Overseas Chinese Town (Group) Co., Ltd., China International Travel
Group and China CYTS Tours Holding; the top three ones by net profit margin
were as follows: Lijiang Yulong Tourism (33.2%), Emei Shan Tourism Company
Limited (19.9%), Overseas Chinese Town (Group) Co., Ltd. (18.2%).
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Read more on “China Tourism
Industry Report, 2013-2017”
report below.
In 2013Q1-Q3, the top three by revenue in the
ranking list remained unchanged, but the top three ones by profitability made a
change with Emei Shan Tourism Company Limited losing out to Dalian Sunasia
Tourism Holding Co.,Ltd.. In 2013, the three- Overseas Chinese Town (Group)
Co., Ltd., Huatian Hotel Group CO., LTD and Dalian Sunasia Tourism Holding,
experienced a year-on-year sharp rise of 66.7%, 24.8% and 17.6%, respectively.
By contrast, another three ones, including XI'AN Tourism (Group), Guilin
Tourism Corporation Limited and Wuhan Sante Cableways Group -witnessed the
worst business performance in the same period, making them become the only
three industrial players suffering severe losses.
The
report highlights the followings:
- status quo (revenue, number of tourists),
development trend (next one to five years), and market segmentation (by
product, region, etc.) of China tourism industry;
- operation (development scale, revenue, revenue
structure, distribution, the number of travel businesses and star-class
hotels, the number of guest rooms and occupancy rate) of travel agencies
and hotels;
- 20 key Chinese tourism enterprises, travel
agencies and hotels; focusing on their operation, revenue structure,
latest dynamics and development outlook from different perspectives.
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