Now that
Head-up Display (HUD) manufacturers and instrument cluster manufacturers are
completely coincident, we put and study them together. HUD is divided into two
categories: one is display in Windshield (shortened to W-type), the other is
Combiner (abbreviated as C type). The latter has poor display content and low
practical value, thus leading to lower price and narrow profit. C type HUD
market, as it were, has a bleak prospect, which did not appeal to both
consumers and manufacturers.
W-type
generally applies HB-LED as light source, and 1.5-3.1-inch TFT-LCD as picture
source. Meanwhile, using complex optical engine, it projects pictures on the
Windshield. Due to the large dynamic range of ambient brightness, extreme
luminance and excellent brightness control are required for the HUD (depending
on the brightness of the background of the virtual display) in order to produce
an image that can be easily read. Any optical distortions through the shield
are electronically corrected on the display. W-type has so much higher
technical threshold that enterprises are required to master the knowhow of both
electronics and optics. At present, only Japanese and German producers have the
manufacturing capabilities. W-type display has high contrast ratio and
brightness, rich content, and good practicability, hence embracing broad market
prospects.
It is
expected that in 2015 the shipments of W–type HUD approximate 1.9 million units
and C–type 700,000 units. By 2019, W–type will surge to 10.3 million units
while C-type will total only 1 million units. In the future, HUD will adopt DLP
projection + Laser Diode. Moreover, HUD, or the Augmented Reality-type HUD, can
perfectly match up with ADAS, which is required to use Quad-core processor,
whose master frequency is not less than 1.5 GHz. At the same time, it needs
extremely complicated software system, whose price will probably exceed
USD2,000. Even so, it has high practicability and technological content so much
so that it can be accepted by manufacturers and consumers. Therefore, the
market size will balloon. It is projected that the market size will reach
USD431 million in 2015 and USD1.42 billion in 2019, being the fastest-growing
product in automotive electronics.
At
present, there are only a few key HUD suppliers, including Japan’s Nippon Seiki
and Denso and Germany’s Continental and Bosch. Denso’s major client is Toyota
whereas Nippon’s client is BMW, which accounted for 80% of BMW HUD orders.
Continental’s major clients consist of Benz, BMW, and Audi.
Up to 98%
of HUD market is dominated by instrument cluster manufacturers, so HUD can be
categorized in instrument cluster industry. HUD will also stimulate the
development of instrument cluster industry.
Global and China Automotive Head-up Display (HUD) and Instrument Cluster
Industry Report, 2014-2015 is primarily concerned with the following:
- Global and China automobile market and industry
- Global automotive display market and industry
- Development trends in auto HUD
- Auto HUD industry and market
- Instrument cluster industry and market
- Seven key auto HUD and instrument cluster manufacturers
Table of Contents
1 Global and China Automobile Market
1.1 Global Automotive Market
1.2 Overview of Chinese Automotive Market
1.3 Latest Development of Chinese Automotive Market
1.1 Global Automotive Market
1.2 Overview of Chinese Automotive Market
1.3 Latest Development of Chinese Automotive Market
2 Automotive Display Industry and Market
2.1 Trends in Automotive Display
2.2 Automotive Display Market
2.3 Automotive Display Industry
2.4 Infotainment LCD Panel
2.5 Automotive Instrument Market
2.6 Automotive Instrument Industry
2.7 China’s Automotive Instrument Market
2.1 Trends in Automotive Display
2.2 Automotive Display Market
2.3 Automotive Display Industry
2.4 Infotainment LCD Panel
2.5 Automotive Instrument Market
2.6 Automotive Instrument Industry
2.7 China’s Automotive Instrument Market
3 Head-up Display (HUD) Market and Industry
3.1 Overview of HUD
3.2 Trend of HUD
3.3 Continental HUD
3.4 Augmented Reality Head-Up Display Overview
3.5 Continental Augmented Reality Head-Up Display
3.6 Head-Up Display Market Size
3.7 Head-Up Display Market Player
3.1 Overview of HUD
3.2 Trend of HUD
3.3 Continental HUD
3.4 Augmented Reality Head-Up Display Overview
3.5 Continental Augmented Reality Head-Up Display
3.6 Head-Up Display Market Size
3.7 Head-Up Display Market Player
4 Automotive Instrument and HUD Manufacturers
4.1 Continental
4.2 Nippon Seiki
4.3 Visteon
4.3.1 Yanfeng Visteon (YFV)
4.4 Denso
4.5 Magneti Marelli
4.6 Shanghai Delco
4.7 Bosch
4.1 Continental
4.2 Nippon Seiki
4.3 Visteon
4.3.1 Yanfeng Visteon (YFV)
4.4 Denso
4.5 Magneti Marelli
4.6 Shanghai Delco
4.7 Bosch
5 Automotive LCD Manufacturers
5.1 Japan Display
5.2 Innolux
5.3 AUO
5.1 Japan Display
5.2 Innolux
5.3 AUO
